Should Google+ be the priority social media platform for your company’s marketing strategy?

February 2, 2017

Rick Knutsen

wsigenesis

Developing your social media marketing on one specific platform can tend to be a bit of a gamble. As the old saying goes, never place all your eggs in one basket. However, when it comes to making one a priority, this is only natural. You will be able to relate to certain interfaces easier than you would to others. Facebook may be some peoples’ social media platform of choice due to its reach and accessibility, whereas other companies may prefer something such as Pinterest for its ability to provide your posts with longevity. There is however one social media platform which is dangerously underestimated – Google+. Read on to see why this should begin to be worked into your social media ecosystem.

Why you should work Google+ into your social media marketing strategy

It is common knowledge that Google is by far the most widely used search engine in the world. When looking for answers online, people often tend to drop the phrase ‘let me Google that quickly’ into conversation; no one has ever Yahooed for an answer though. This is the main reason we should begin to integrate our social media marketing into Google+, as the majority of SEO work done today is based upon Google standards.

How exactly Google+ benefits you

When making use of digital marketing, your number one priority is getting your website noticed in plain sight. You want it to be at the top of any search list when people type in keywords. Truth be told, whether this network is popular or not, Google loves it when you play in their sandbox. Even the slightest bit of investment of your company’s page into Google+ can increase your local search visibility, especially if you are considered to be a smaller or mid-size business.

If you require any help within the digital marketing world, or merely wish to improve your social media marketing for your business, please do not hesitate to get in touch with WSI eBiz Solutions today.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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