Author: Richard Knutsen

Google Rankings Dropped. Here’s How to Protect Leads During SEO Recovery

Written on September 25, 2026. Posted in Marketing Optimization, SEO.

Summary: Ranking losses on high-value pages can hit the pipeline before SEO recovers. The immediate job is to quantify the weekly lead...

Written on September 23, 2026. Posted in Marketing Strategy.

Summary: AI spending should earn its place in the marketing budget. The strongest opportunities are tied to a specific business...

Written on September 22, 2026. Posted in Future of Marketing & AI.

Summary: Digital PR has a direct role in how buyers and AI-assisted search assess a company’s expertise. The strongest programs focus...

Written on September 21, 2026. Posted in Marketing Strategy.

Summary: Marketing can become expensive to manage when budget, agencies, internal teams and sales priorities grow faster than executive...

Written on September 17, 2026. Posted in SEO, WSIAdaptiveSEO®.

Summary: Setting an SEO budget comes down to understanding what you’re trying to win, what’s currently limiting search performance and...

Written on September 15, 2026. Posted in Marketing Strategy.

Summary: A change in growth priorities can quickly expose where digital marketing no longer reflects the direction of the business....

Summary: Expanding into nearby cities can look like an easy way to grow, but the wrong market can drain margin, strain crews, and...

Written on September 9, 2026. Posted in Future of Marketing & AI, WSIAdaptiveSEO®.

Summary: A stronger search presence starts with deciding where growth matters most, then building enough depth and consistency around...

Written on September 3, 2026. Posted in Future of Marketing & AI, WSIAdaptiveSEO®.

Summary: Your analytics may capture only part of AI’s role in the buying journey. Buyers can discover and evaluate a business through...