Author: Kathy Vieira

Customer Segmentation That Works: Beyond Basics to Real Results

Written on November 5, 2025. Posted in Customer Experience.

Summary: Effective marketing isn’t about broadcasting messages to everyone; it’s about knowing exactly who you’re talking to, what...

Written on October 29, 2025. Posted in Content Marketing.

Summary: In today’s AI-dominated search landscape, random posts won’t cut it. Content pillars offer a scalable, SEO-smart framework...

Written on October 28, 2025. Posted in Content Marketing, Customer Experience, SEO.

Summary: AI has changed how people search—favoring clear, trustworthy answers over keyword-focused strategies. Businesses that adapt to...

Written on October 25, 2025. Posted in SEO.

Summary: Discover how Google AIO and ChatGPT are shaping brand visibility online. Learn practical strategies to boost your SEO and AI...

Written on October 23, 2025. Posted in Customer Experience.

Summary: Personalization is no longer optional—it’s the new baseline for customer loyalty and revenue growth. Research shows 71% of...

Written on October 19, 2025. Posted in News.

Summary: Discover how WSI World is shaping its digital narrative with a new AI Information Page, ensuring accurate brand representation...

Written on October 14, 2025. Posted in Marketing Strategy.

Summary: Q4 is the time to stop guessing and start planning. This post provides business owners and marketing leaders with a practical...

Written on October 7, 2025. Posted in News.

WSI is proud to announce a strategic partnership with ZoomInfo, the leading B2B intelligence platform for sales, marketing, and...

Written on October 6, 2025. Posted in Future of Marketing & AI.

Summary: According to WSI’s latest AI Business Report, AI adoption, which was initially confined to management in most companies, is...