Author: Richard Knutsen

WSI Names Alison Lindemann Brand Ambassador of the Year

Written on August 13, 2026. Posted in News.

Summary: Why a Southern California consultant’s local trust and the network behind her are the standard WSI clients should...

Written on August 12, 2026. Posted in Future of Marketing & AI, WSIAdaptiveSEO®.

Summary: Showing up in ChatGPT depends on whether AI can clearly understand what you offer, who you serve, where you operate, and what...

Written on August 11, 2026. Posted in News.

Summary: Recognizing nearly three decades of field-tested guidance and the network expertise WSI clients rely on. WSI, a global...

Written on August 7, 2026. Posted in Lead Generation, Marketing Optimization.

Summary: Google is moving Local Services Ads from a separate dashboard into Google Ads, changing how budgets, bidding, reporting, and...

Written on August 6, 2026. Posted in Video Marketing.

Summary: Video works best as a decision-support asset that shows how a business handles complexity, risk, and implementation. When...

Written on August 4, 2026. Posted in WSIAdaptiveSEO®.

Summary: AI-assisted search is giving buyers more control over how they research, compare, and shortlist providers before speaking with...

Written on July 21, 2026. Posted in Lead Generation, Marketing Strategy.

Summary: Qualified leads can still stall when follow-up fails to match their level of intent. Strong lead nurturing gives informed...

Written on July 16, 2026. Posted in Future of Marketing, WSIAdaptiveSEO®.

Summary: Many businesses continue investing in local SEO after the foundational work is complete, even though those efforts often...