Written by Rick Knutsen on . Posted in Blog, Video Marketing, Videos.
Summary: How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences. For a few years now, video content has been dominating the digital[…]
Written by Rick Knutsen on . Posted in Blog, WebAward, WSI, WSI eBiz Solutions.
Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going[…]
Written by Rick Knutsen on . Posted in Blog, LinkedIn, Online Reputation, Social Media Marketing, Video Marketing.
Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand. LinkedIn has become a vital social media tool for brands[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, Content Marketing, Digital Marketing, SEO, WSI, WSI eBiz Solutions.
Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your child’s crib, but that didn’t slow down our three co-founders who were looking to recreate the business world in cyberspace. WSI was born from the[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, E-mail Marketing.
Our B2B e-mail marketing guide. Think back to the advent of the facsimile, and how thrilled we all were to have such a speedy method of written communication. Shortly afterwards, e-mail became mainstream, and we were even more ecstatic. But then[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, WSI eBiz Solutions.
If you are wondering how you can improve your digital marketing, then this will be highly beneficial for you. Digital marketers can often hit a wall when it comes to drawing inspiration for new, fresh ideas. While this can be[…]
Written by Rick Knutsen on . Posted in Blog, Buyer Persona, Digital Marketing, Inbound Marketing, Social Media Marketing, WSI.
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing customers. This persona tells you what prospective customers are thinking and doing and it reveals insights about[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Inbound Marketing.
The psychology behind inbound marketing success: let’s face it, a large part of buying and the decision surrounding the process is psychological. Some of a consumer’s buying decisions will be conscious and reasoned, while others will be unconscious and[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Digital Marketing Strategy, Inbound Marketing.
Inbound marketing strategies are tailored to make your clients come to you. While most business owners can see the value in this type of digital marketing strategy, they’re not always sure what kind of inbound campaign to launch. Here are[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, Digital Marketing, Social Media Marketing, Social Media Marketing Strategy.
If you are looking for way to boost your social media marketing campaign, then Google+ and Paid Search media should certainly be considered. To maximize your ad spend it is advised that you take the time to prepare your website[…]