Summary: For Terri Buseman, the new website designed by Elaine Mikesell and Andreas Mueller-Schubert from WSI is a true winner, winning Outstanding Website Award at the 2019 WMAs. In an industry that is fiercely competitive, having a powerful web presence makes all the difference[…]
Summary: Through building a collaborative culture, companies and brands are able to unlock the potential to accommodate to the changing role of the customer. The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and[…]
Leveraging Global Experience Each consultant has access to the collective brainpower of the global WSI network. Speak to a Rick and tap into WSI’s global digital insights. SPEAK TO A WSI EXPERT Our experience spans the globe North America, South America, Europe, Africa, Asia, and Australia.[…]
Summary: With our newly launched website in mind, here are the reasons why it’s important to iterate your website’s design and UX on a regular basis. Just in case you were wondering, the saying “If it ain’t broke,[…]
Analytics and Reporting If you are investing money in marketing your business, you need to be tracking and measuring how well your marketing efforts are at delivering you leads and sales. We help you make sense of your analytics and campaign reports. Reports gather data all in one place to[…]
More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes,[…]
Editor’s Note: This post was originally published on June 8, 2018, and was updated on January 24, 2019. In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring[…]
Paid search ads can be a great way to attract qualified traffic to your website with immediate results. However, campaigns should be managed carefully to avoid: Overspending or Ineffective ad targeting Here are 7 Keys Elements for Pay-Per-Click[…]
Web Analytics tools collect and report data on how people interact with your website. Understanding these metrics allows you to: Identify effective marketing channels Gain competitive advantage Reviewing the following 5[…]
Digital Marketing has revolutionized how businesses can increase sales and nurture long term relationship with their audience. You can accelerate this road by conducting a competitor analysis. A competitor analysis is a detailed review of a wide range of web data that[…]