Written by Richard Knutsen on . Posted in Marketing Optimization.
Summary: There are so many great tools available to help you execute effective digital marketing strategies. Here are 25 digital marketing tools professionals should know. Editor’s Note: This post was originally published in October 2017 and was updated with additional information in September 2023. If you’re an entrepreneur who’s just[…]
Written by Rick Knutsen on . Posted in AI.
WSI, the world’s largest network of digital marketing professionals, is thrilled to announce its comprehensive suite of free AI resources. Aimed at businesses and marketers seeking to harness the transformative power of artificial intelligence, these resources are designed to facilitate a deeper understanding of AI’s[…]
Written by Richard Knutsen on . Posted in Future of Marketing & AI.
Summary: OpenAI has introduced advertiser-facing resources, help documentation, and beta self-serve Ads Manager access for ChatGPT ads. The channel is still early, but the access question has changed. OpenAI began rolling out self-serve Ads Manager in May 2026, allowing advertisers to sign up and purchase ads directly. For U.S. advertisers,[…]
Written by Richard Knutsen on . Posted in Marketing Strategy.
Summary: Discover which digital marketing services actually drive ROI and which just drain time and budget. This strategic guide helps business leaders focus on what works. Key Highlights: Digital marketing has never been more accessible—or more overwhelming. Today’s businesses are presented with a wide range of digital marketing options: SEO,[…]
Written by Richard Knutsen on . Posted in Marketing Strategy.
Summary: Most marketing underperforms not because teams execute badly, but because they start without direction. Without defined goals, buyer understanding, and measurable outcomes, execution becomes fragmented, budgets dilute, and results stall—no matter how many channels you activate. A strategy‑first investment of around 10 % of your time and budget clarifies goals, personas,[…]
Written by Richard Knutsen on . Posted in WSIAdaptiveSEO®.
Summary: Traditional SEO alone no longer guarantees visibility. AI Overviews, conversational search, and social discovery now determine what gets seen and trusted. Adaptive SEO aligns content with how AI systems understand, extract, and cite information across every discovery channel. Brands that invest in clarity, entity authority, structured content, and credibility[…]
Written by Richard Knutsen on . Posted in Marketing Strategy.
Summary: 2026 marks a turning point in digital marketing. AI is no longer a trend—it’s the invisible engine running your campaigns, decisions, and customer experiences. But while technology accelerates, growth now hinges on something deeper: strategy, trust, and connection. Outdated tactics—chasing clicks, relying on third-party data, over-testing channels—can’t keep up.[…]
Written by Richard Knutsen on . Posted in News.
As businesses prepare for another year of rapid digital transformation, WSI, one of the world’s leading strategy-first AI and digital marketing organizations—is sharing five critical predictions that will reshape how companies approach marketing, search visibility, and customer engagement in 2026. Drawing on insights from WSI’s global network of consultants[…]
Written by Richard Knutsen on . Posted in Future of Marketing & AI.
Summary: As 2026 dawns, digital marketing is entering a new era — one defined by AI‑driven search, omni‑touchpoint experiences, and data strategies built on trust. The old rules of SEO alone no longer apply. To capture attention and drive growth, brands must optimize for discovery across platforms, prioritize first- and[…]
Written by Richard Knutsen on . Posted in Future of Marketing & AI.
Summary: The rules of digital marketing are being rewritten in real time. As 2026 begins, AI is no longer an experiment—it’s the engine behind personalization, automation, and smarter search. Consumer behavior is evolving faster than ever, and the strategies that worked last year may already be outdated. At WSI, we[…]