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25 Digital Marketing Tools Professionals Should Know

Summary: There are so many great tools available to help you execute effective digital marketing strategies. Here are 25 digital marketing tools professionals should know. Editor’s Note: This post was originally published in October 2017 and was updated with additional information in September 2023. If you’re an entrepreneur who’s just starting out, a[…]

WSI Announces Free AI Tools to Empower Digital Marketing Strategies

WSI, the world’s largest network of digital marketing professionals, is thrilled to announce its comprehensive suite of free AI resources. Aimed at businesses and marketers seeking to harness the transformative power of artificial intelligence, these resources are designed to facilitate a deeper understanding of AI’s role[…]

Retention Marketing: Building Long-Term Customer Relationships

Summary: Boost profits and customer loyalty with innovative retention strategies. Learn how personalization, AI, and loyalty programs can keep customers coming back. You know what’s more powerful than getting a new customer? Keeping the ones you already have. In a digital marketing world obsessed with clicks, impressions, and new leads, it’s easy to forget that[…]

Modern Customer Journeys: Mapping Touchpoints in a Digital-First World

Summary: Discover how AI transforms customer journey mapping across digital touchpoints. Learn practical steps and real-world examples to boost engagement and loyalty. The customer journey is no longer what it used to be. Gone are the days of a straightforward path from awareness to purchase. Today, customers interact with brands across multiple[…]

The Business Impact of AI: Strategies, Tools & Opportunities

Summary: Discover how AI transforms business efficiency, personalization, and decision-making for measurable ROI. Learn practical strategies and real-world applications to integrate AI successfully. Business leaders today face a new kind of pressure: adapt to AI or risk falling behind. Whether you’re running a growing company or managing a marketing team, the expectation[…]

Personalization & Engagement: The Power of Hyper-Targeted Marketing

Summary: Learn how AI-driven personalization boosts customer engagement, conversions, and loyalty across digital channels. Start building better connections today. Personalization is no longer a luxury—it’s the foundation of meaningful customer engagement. When attention is scarce and expectations are high, brands that deliver hyper-targeted experiences win. From dynamic emails to behavior-driven landing pages,[…]

Social Media Marketing Metrics That Matter for B2B Companies

Summary: Learn which social media marketing metrics truly matter for B2B companies. Go beyond likes and shares to track lead quality, conversions, and pipeline impact. Social media marketing isn’t just a B2C playground—it’s a powerful growth engine for B2B companies when measured correctly. And that’s the key word: correctly. While[…]

WSI is Growing Global Partnerships, Digital Growth, and Client Success

Summary: WSI’s Regional Tour strengthens global partnerships and delivers actionable strategies to help consultants and clients thrive in digital marketing and AI. WSI, the world’s largest network of digital marketing and AI consultants, is gearing up for a globe-trotting regional tour in 2025. From Budapest to Chicago, Toronto[…]

WSI Partners with CallTrackingMetrics to Elevate Data-Driven Marketing

WSI is proud to announce a strategic partnership with CallTrackingMetrics, a leading provider of call tracking and conversation analytics solutions. This collaboration reinforces WSI’s commitment to delivering data-driven marketing strategies and empowering its global network of agencies and consultants with advanced tools to optimize customer engagement and[…]