Digital Marketing has revolutionized how businesses can increase sales and nurture long term relationship with their audience.
You can accelerate this road by conducting a competitor analysis.
A competitor analysis is a detailed review of a wide range of web data that discloses your competitors’ digital marketing strategies and tactics allowing you to gain advantage by learning from your strengths and weaknesses.
Here are 5 key areas that an effective competitor analysis should include:
A closer inspection of competitive website can help you gain advantage in your marketplace by identifying factors such as:
By using online search tools, you can:
Spending money on paid search without appropriate search data can lead to overspending. A professional competitor analysis will help your campaign, including calculating costs of customer acquisition.
Monitoring your competitor historical social media engagement can be very informative. It indicates:
Examining the arqui-texture and style of competitive calls to action can give you a head start in better understanding and then leading new customers through their bind cycle.
In conclusion, effective marketing is all about ongoing texting which can be accelerated through smart research like a competitor analysis.
If you would like to conduct a professional competitor analysis for your business get in touch with your Digital Marketing Consultant.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at firstname.lastname@example.org to learn more.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.