Paid search ads can be a great way to attract qualified traffic to your website with immediate results. However, campaigns should be managed carefully to avoid:
- Overspending or
- Ineffective ad targeting
Here are 7 Keys Elements for Pay-Per-Click Advertising Success
- Begin with Keyword Research
Keyword research forms the foundation for your campaign and will get you going in the right direction from the start.
- Well Crafted Ad Copy
Give your ad copy some thought. Make it:
- Direct and
- Include a clear Call-to-Action that resonates with your target audience
- Practice A/B Testing
Use campaign tools like A/B testing to generate better campaign results, like:
- Testing and
- Improving your copy
- Bid Management
Bid management tools will help you:
- Monitor bid activity and
- Deliver a reliable cost per acquisition
- Landing Page Relevancy
The quality and relevance of your landing page will give your visitor a consistent transition from your ad, and it will also impact how your ads are listed in the search listings.
- Hone your Call-To-Action
Make sure to include a visible Call-to-Action on your landing page making it clear to customers what their next step should be.
- Measure, Tweak, Improve
While keyword research is a critical place to start, consistently measuring your success is crucial for continued improvement, It will enable you to achieve a return on your digital advertising investment.
If you would like help improving your pay-per-click advertising, get in touch.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at email@example.com to learn more.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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