Web Analytics tools collect and report data on how people interact with your website. Understanding these metrics allows you to:
- Identify effective marketing channels
- Gain competitive advantage
Reviewing the following 5 Analytics Reports will enable you to improve your overall customer experience and increase sales.
- Referring Sites Report
Know which websites and search engines refer traffic to you and what pages of your website they link to. This will enable you to:
- Guide your content marketing strategy
- Successfully allocate your ad budget.
- Content Engagement Report
Measuring visitor engagement is key to turning website visitors into leads. Know which blog topics command the most attention and which social shares will give you direction to achieve your content creation objectives.
- Landing Pages Report
The homepage is no longer the only website entry point. By using landing pages reports, you can see:
- What content is attracting the most traffic
- How visitors are interacting with your offers
- Lead capture processes
- Site Search Report
Often overlooked a Site Search Report shows you what visitors are looking for, once they land on your site. It can indicate:
- Where to make website improvements
- Help direct development for future marketing campaigns
- Mobile Performance Report
The increasing number of mobile users expect fast reliable and accessible web content. Understanding how your mobile audience interacts with your website is vital to delivering engaging content.
The most important website metrics are the ones that tie closely to business results. Regularly review this vital reports to allow you to significantly improve your marketing impact.
If you need help achieving your online marketing goals, get in touch with your local WSI Digital Marketing Consultant today.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at firstname.lastname@example.org to learn more.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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