Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

How retailers use the Christmas spirit to enhance their inbound marketing strategy

Written on February 2, 2017. Posted in Blog, Digital Marketing, Digital Marketing Strategy, Inbound Marketing.

Times have changed, instead of pushing a marketing campaign towards your target audience, businesses now need to pull in customers and not...

Three email marketing mistakes which will cost your business

Written on February 2, 2017. Posted in Blog, E-mail Marketing.

Email marketing campaigns can go one of two ways. They can either be extremely successful and beneficial to your company, or they can destroy...

Should Google+ be the priority social media platform for your company’s marketing strategy?

Written on February 2, 2017. Posted in Blog, Social Media, Social Media Marketing, Social Media Strategy.

Developing your social media marketing on one specific platform can tend to be a bit of a gamble. As the old saying goes, never place all...

3 Questions to Ask When You’re Redesigning Your Website for Inbound Marketing

Written on February 2, 2017. Posted in Blog, Inbound Marketing.

There is certainly a great deal of work that goes into website design and redesign and as a result, it is important to ask the right...

Three elements of a successful inbound marketing campaign

Written on February 2, 2017. Posted in Blog, Digital Marketing, Inbound Marketing.

If you’re investing in digital marketing, then you need to focus on inbound marketing as well. Inbound marketing ensures that people who are...

Our B2B email marketing guide for companies

Written on February 2, 2017. Posted in Blog, E-mail Marketing.

Business to business email marketing campaigns serve a greater purpose than most business owners believe. B2B email programs are capable of...

How to analyze the results of your inbound marketing strategy

Written on February 2, 2017. Posted in Blog, Inbound Marketing.

Analytics are the key to measuring the success of your inbound marketing strategy. There are many different analytics software packages...

How to use email marketing for market research

Written on February 2, 2017. Posted in Blog, E-mail Marketing, WSI, WSI eBiz Solutions.

Email marketing can be an extremely informative medium when used correctly. There are many benefits which go hand in hand with this specific...

Your inbound marketing strategy for Christmas 2015

Written on February 2, 2017. Posted in Blog, Inbound Marketing, Marketing Strategy, PPC, Social Media.

When it comes to inbound marketing, the holiday season is the perfect time to implement an effective strategy. But what exactly is inbound...