There is certainly a great deal of work that goes into website design and redesign and as a result, it is important to ask the right questions before the real work gets underway. The most important objective of redesigning your website is to ensure it is geared towards inbound marketing. Below are a few questions you should ask when you’re redesigning for this particular objective:
● What are your business goals and how do you want your website to cater to those goals? Do you want your website to provide helpful information and put your consumers in touch with you, or do you want the website to handle the entire process from providing information to the completion of the online transaction? It is important to know this before you get started.
● Does your website cover all of the inbound marketing campaign bases? If not, where will you need to make improvements and changes? You can download a free eBook on how to run an inbound marketing campaign and use it as a guideline for your redesign campaign “bases.”
● Who are your customers and what sort of content do they need? Make sure your redesigned website offers content that is helpful and useful to your consumers. Ensure this content is constantly updated. Inbound marketing campaigns are based on value and if you aren’t offering that to your target audience, chances are your conversions are going to suffer.
Inbound marketing campaign strategies and assistance from WSI
If you are looking for assistance with your inbound marketing campaign strategy, you have come to the right place. At WSI we offer professional web design and content marketing services. As part of these services, we offer effective inbound marketing based website redesigns. If you want to ensure your website is ready and that you have covered all your bases when it comes to inbound marketing readiness, download our free eBook checklist.
Contact us at WSI to learn more about inbound marketing campaigns, web site design and the various other digital marketing options available to your business.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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