Times have changed, instead of pushing a marketing campaign towards your target audience, businesses now need to pull in customers and not only with great products, but with flavorful, interesting and relevant content. Yes, “content” is the word of the moment and without good content your inbound marketing strategy is going nowhere.
The Christmas season is the perfect time to further enhance an inbound marketing strategy and retailers should take full advantage of this. It’s a fact, people spend more at Christmas time, which means your buyers are willing and ready – you just have to present them with an opportunity.
Clever marketers capitalize on the silly season in the following ways:
Spreading the Christmas cheer – graphics, videos and cards
For starters, nothing draws people in more than a little bit of Christmas cheer, so spread it around generously. This can be done by sending customers and potential customers an actual (paper) card, a digital one, or even a video of your employees. You can also use your social media marketing platforms to spread the cheer.
Christmas-themed blogs about anything and everything Christmassy can be spewed out liberally at this time. Research shows that blogging can result in an 82% increase in ROI. Of course, while the content should be light and joyful, it also needs to be relevant to your target market.
Handing out giveaways, coupons, vouchers, free trials and cookies
Christmas is the season of giving, so don’t be stingy – give and you shall receive. If your budget doesn’t allow for actual gift giving to your best clients, you can offer other freebies, such as free gift wrapping, free delivery, or a buy one, get-one-free promotion. If you have an actual shopfront, you can also offer free cookies to passers-by. People appreciate the gesture.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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