Analytics are the key to measuring the success of your inbound marketing strategy. There are many different analytics software packages available, you just need to find an appropriate one for your business.
Analytics provide both simple and complex information. For example, a simple analysis will show how many social media followers you have, while a more complex analysis will indicate how many visits have been converted into leads. It helps you distinguish which aspects of your inbound marketing strategy, including social media marketing, are working and which are not. It takes the guesswork out of your campaign and instead of just floundering in the dark and hoping for the best, you can actually pinpoint what works and do more of that.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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