The last thing anybody wants is someone forcing a sale on a product or service on them. We have made the transition from aggressive selling tactics, to marketing tactics that are just as successful, yet more subtle.
Inbound marketing strategies are ideal because they allow you to get messages through various tools without resorting to aggressive sales techniques. This then lets the potential customer come looking for instead of the other way around.
You can download WSI’s free inbound marketing checklist today to see what is required to run an inbound marketing campaign.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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