If you’re a business owner and you’re looking to improve your marketing campaign, you may be torn between taking the inbound marketing or the content marketing route. The purpose of inbound marketing is to draw the customer in with interesting content while focusing on converting visitors to your site into contented customers and eventually into loyal brand supporters.
Content marketing is the creation of relevant, valuable content across all media platforms, including social media. Content marketing involves communicating with your customers and future customers without selling to them; you’re actually giving consumers information that is useful to them with the idea being that customers then reward you with their business.
Inbound marketing involves:
Content marketing addresses actual issues which are relevant to your customers; it’s not a case of spewing out meaningless copy just for the sake of it.
So, which marketing strategy is king? It’s simple, they are mutually beneficial. Great content will directly drive inbound traffic to you and once customers visit your site they will immediately be intrigued by your great content.
Need more clarity on your inbound and content marketing campaigns? WSI eBiz Solutions has a free inbound marketing checklist to help you out. Download the free checklist today.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.