If you’re investing in digital marketing, then you need to focus on inbound marketing as well. Inbound marketing ensures that people who are interested in your products are services find you and come to you. It’s an outward-in approach that puts you in the driver’s seat and helps you reduce the amount you are spending on marketing.
Planning and strategizing your inbound marketing campaign starts with knowing who your ideal client is. Get specific and write down where they hangout online, where they hangout in real life, what issues they have and how you would need to speak to them in order to let them help you solve their problems.
You need to know what you are setting out to achieve. Different business owners will have different goals with their inbound marketing campaigns – some may want their potential clients to subscribe to their blogging series, download a Whitepaper, buy a product online now or call them for a consultation. Establish these goals before you start working on a theme or concept for your campaign.
After you have established who your ideal target market is and established your goals, you need to know how you are going to track the success of your inbound marketing campaign. Get a digital marketing expert to set up website analytics so that you can see if more people are visiting your website, where they are clicking and how they are interacting with you online (not only on your own website, but also on social media and other online forums).
If you are interested in launching an inbound marketing campaign, then download WSI’s free checklist on how to run and manage this campaign. Kick-start your digital marketing campaign with WSI today!
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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