Three email marketing mistakes which will cost your business

February 2, 2017

Rick Knutsen

wsigenesis

Email marketing campaigns can go one of two ways. They can either be extremely successful and beneficial to your company, or they can destroy your reputation. There are certain mistakes people tend to overlook which, by no means, should ever be overlooked. We will take a look at three common email campaign rookie errors to avoid.

Always get permission 

Never assume your client wishes to be added to your emailing list. This can be a very costly assumption, as some countries have laws surrounding spam and this can generate extremely poor publicity for your company. Therefore, always request permission prior to just adding either via email or telephonically.

Be sure to constantly engage in your email marketing strategy

While it is possible to go overboard and practically spam your clients with emails on a daily basis, it is even more dangerous to neglect your email list. At times, companies can be extremely infrequent, mailing clients with weeks, or even months passing by from their last message. Remember, this is a way in which you are trying to engage with your client list so finding the balance on how often it is appropriate and necessary to mail is key.

Always create your own list

While this may seem like a foreign concept to most, it is actually possible to either buy, or rent your email list. While this briefly will make you feel better about your ‘clients being reached’ volumes, soon you will see how unbeneficial this practice is. Growing an organic list means you are actually contacting people who actually are your target market, as opposed to buying a list and sending your intel out to individuals who potentially will never take an interest in what offer.

Be sure to contact WSI eBiz Solutions today if you need any help in creating your emailing marketing strategy. Allow us to offer our services and assist you in content marketing and getting your organic client list to grow accordingly. Contact us today for any digital marketing help you require.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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