Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

6 Essential Elements for a Successful Digital Marketing Strategy

Written on April 16, 2018. Posted in Atlanta, Blog, Digital Marketing, Digital Marketing Plan, Digital Marketing Strategy.

In today’s crowded digital marketplace, it’s becoming harder than ever to stand out amongst the sea of competitors. The key is to...

Improving Engagement With Video Marketing

Written on April 8, 2018. Posted in Atlanta, Blog, Call-To-Action, Video Marketing.

Today, online video has become very accessible and popular, proving to be an effective way to improve: Customer engagement Increase brand...

IN’n’OUT Centres – Client Success Story

Written on April 2, 2018. Posted in Atlanta, Blog, Call-To-Action, Content Marketing, Digital Marketing, Social Media.

IN’n’OUT’s brand value is to offer car servicing the way it should be, which means they need to have an enviable reputation....

How to Set Up a Successful Lead Generation Campaign

Written on March 27, 2018. Posted in Atlanta, Blog, Call-To-Action, Lead Generation.

The lifeblood of any business is a consistent flow of qualified leads. So, set up a successful Lead Generation Campaign to keep your sales...

Making a Difference: Mike Chavez Painting – Client Success Story

Written on March 19, 2018. Posted in AdaptiveSEO, Atlanta, Blog, Content Marketing, Digital Marketing, Search Engine Optimization, SEO, Websites.

Mike Chavez Painting is an established painting and decorating company with a long-standing commitment to honesty, excellent customer...

5 Profit Pulling Analytics Reports to Regularly Review

Written on March 12, 2018. Posted in Atlanta, Blog, Landing Pages, Web Analytics.

Web Analytics tools collect and report data on how people interact with your website. Understanding these metrics allows you to: Identify...

Turning visitors into Leads, and Leads into… NEW CUSTOMERS

Written on March 6, 2018. Posted in Atlanta, Blog, Lead Generation, Marketing Automation.

Delivering appropriate messages helps you to read customers step by step through their buying cycle. Marketing automation enables you set up...

5 Advanced Techniques to Sky Rocket Your Email Marketing

Written on February 26, 2018. Posted in Atlanta, Blog, E-mail Marketing.

Email marketing is still one of the most effective ways of connecting with your audience regardless of the device they use....

How to Master Online Reputation Management

Written on February 19, 2018. Posted in Atlanta, Blog, Customer Feedback, Digital Marketing.

Building a strong online reputation is more important than ever. A Harvard Business Review study revealed that a one star difference in a...