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Improving Engagement With Video Marketing

April 8, 2018

Today, online video has become very accessible and popular, proving to be an effective way to improve:

  • Customer engagement
  • Increase brand awareness
  • Attract search engine traffic


The following 5 tips will help prepare you for a successful video marketing campaign.

  1. Proceed with purpose

An ideal starting point for your video marketing strategy, is establishing your objectives. This will enable you to successfully integrate video into your content marketing plan.

  1. Educate rather than advertise

Videos that enlighten and educate are more likely to appeal over a commercial.  A video series answering common questions is a great place to start and will help demonstrate your expertise.

  1. Don’t let your video sabotage your message

If your viewer can’t see or hear what’s in your video it won’t matter, regardless of how great your message is. You don’t have to be a film pro, but the right lighting and stability will help you deliver your message.

  1. Don’t forget a Call to Action

Include a Call to Action in your video. This leaves your viewers in no doubt on what to do next.

  1. Upload, embed and share

Your video is ideal to share from your:

  • Website
  • Social media profiles
  • Blog
  • Emails and more

Additionally, use best practice search marketing methods to increase exposure from:

  • Google
  • YouTube

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to:

  • Engage your target audience
  • Expand your brand
  • Boost sales.

If you would like help implementing video marketing for your business, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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