IN’n’OUT Centres – Client Success Story

April 2, 2018

Rick Knutsen

wsigenesis

IN’n’OUT’s brand value is to offer car servicing the way it should be, which means they need to have an enviable reputation.

The Objective

They believe their online presence needed updating, and before investing, they decided they needed help devising an overarching digital strategy to ensure an uplift in sales. That’s why they turned to WSI.

Where Did We Start?

Our starting point was to conduct a thorough:

  • Competitor Market and
  • Benchmarking Analysis

of their existing digital marketing strategy and then produce a 12-Month Digital Marketing Plan broken down into 90-day deliverables.

Award-Winning Online Reputation

IN’n’OUT’s already good offline reputation was boosted to an:

  • Online reputation management strategy and a
  • Social media management system

putting processes in place to encourage greater online engagement and improve customer communications.

IN’n’OUT was recently awarded Best National Group 2016 in the ‘Who Can Fix My Car 2016 Awards.’

The Results

Their growing online reputation, combined with:

  • Guidance around a 12-month Content Marketing Plan and
  • Measurable search campaign

resulted in IN’n’OUT getting more paid and organic website traffic than they ever had before.

New customers are led to well-constructed landing pages, with eye catching Calls to Action, which has translated into a significant increase in:

  • New leads and
  • Sales for the company

Delivering a Healthy Return on Investment

The IN’n’OUT marketing team now have measurable online processes in place to direct their most successful digital marketing campaigns, including:

  • Mobile messaging and
  • Call tracking

resulting in their digital marketing budget returning a very satisfying increased ROI, giving IN’n’OUT a successful cohesive online presence to build upon in the future.

Not only was the strategy awarded the Best Digital Marketing Solution at WSI 2016 People’s Choice Award, but as a brand, IN’n’OUT centers is fast approaching Best in Class status for the whole UK and their Milton Keynes Center has already achieved Best in Class for the region.

Let’s leave the last word to IN’n’OUT

“Well I think that at the end of the day you want to make money like any business does. We’re putting a large budget, lots of money into our online marketing and strategy.  At the board level that we were asking “is it working?” I can now say, it is working, and this is why! This is the information I have to show you that it is working. As a result of all the activities we are doing, we have actually managed to achieve success, we’ve been recognized on the Best Group in the UK for WhoCanFixMyCar.com. So, these are just examples of various where the activity has borne fruit towards working with WSI.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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