How to Set Up a Successful Lead Generation Campaign

March 27, 2018

Rick Knutsen


The lifeblood of any business is a consistent flow of qualified leads. So, set up a successful Lead Generation Campaign to keep your sales funnel full.

  • First, be knowledgeable about your target audience. It will help you create content and offers that will attract your ideal perspective buyers.
  • Second, create an irresistible Call to Action that motivates website visitors into taking the next step.
  • Finally, the design and layout for your dedicated landing page has a direct impact on converting your website visitors into qualified leads.

Now you can start piecing your campaign together using a multi-channel approach to engage your target audience.

Once you have all these in place you can monitor your progress and make improvements.

There can be a lot of moving parts on a lead generation campaign. So, we’ve put together the 30 Greatest Lead Generation Tips, Tricks, and Ideas to help increase your leads and revenues.

If you would like to improve lead generation for your business, get in touch or download our e-book today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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