Skip to main content

6 Essential Elements for a Successful Digital Marketing Strategy

April 16, 2018

In today’s crowded digital marketplace, it’s becoming harder than ever to stand out amongst the sea of competitors. The key is to develop a customer focus digital marketing strategy.

Following are 6 essential elements of a digital marketing plan to help you stand out from the crowd.

  1. An Engaging, Responsive Website

Your website should not just be an online brochure. It should be:

  • Mobile friendly
  • Encourage interaction
  • Funnel your visitors to take action
  1. Measured Search Campaigns

Vital for bringing target consumers to your website is search marketing. Whether you implement organic search or pay per click advertising make sure to monitor your results to prevent your budget from skyrocketing.

  1. Email Marketing

One of the most effective ways to grow a loyal customer base, especially when used with a customer relationship management system is sending consistent well targeted email correspondence.

  1. Add Social to the Mix

Whatever the size of your business social media can play a key role in building:

  • Brand awareness
  • Industry authority
  • Driving targeted traffic
  • Providing great customer care
  1. Join the Dots with Content Marketing

The most important part of a successful digital marketing strategy is a content plan. By using a content calendar, you can:

  • Coordinate your campaign
  • Plan your publications
  • Organize contributors
  • Manage the editorial process
  1. Measure, Tweak, Improve

Monitoring your progress using web analytics will help you achieve a return on investment by identifying which parts of your strategy are working and what needs amending.

If you would like help preparing or reviewing a digital marketing strategy for your business, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don’t stop the learning now!

Here are some other blog posts you may be interested in.

Will Your Website Pass These Six Performance Tests?

Summary: Enhance user experience and boost your online presence with these six essential te…

Tips to Boost Your Social Engagement: Interactive Content

Summary: Learn how interactive content like quizzes, surveys, videos, and AR experiences ca…

Embrace Digital. Stay Human: The Value of Working with Experts

Summary: Discover the importance of maintaining human connections in a digital world. Learn…