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Tag: Social Media Marketing

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that a build relationships with the target audience and eventually spurs them on towards action.

Content marketing is a less obvious, more subtle approach to building a brand. It’s not about direct promotion—it’s about providing something of value through content. This value may come through knowledge and information, or it might be through the use of humor and entertainment. In any case, the audience should feel that they have gained something beneficial (even if it’s just a chuckle) from the interaction with your brand.

As content benefits the user, it builds trust and establishes authority so that the brand eventually becomes part of the conversation. Of course, the goal is ultimately to bring the audience along on the buyer’s journey in order to convert them. This type of marketing is not meant for a quick sale. Content marketing is playing the long game to build up a business that has deep roots and a firm foundation.

Depending on the goals and needs of your particular organization, various types of content marketing are available to choose from. When beginning a marketing strategy, choosing to focus on just one or two is wise. Then, once you’ve become effective in an area, you may decide to expand your horizons a bit—as long as you can remain consistent.

Of course, the marketing tactics each company uses are based on their personality as a brand as well as who they are trying to reach. Here, we’ll highlight some of the content marketing types that you may want to consider as well as some examples that we think are stellar:

Blog Marketing: HubSpot

One of the best examples of authority within the blogging realm of content marketing is the HubSpot blog. In fact, since they coined the term ‘Inbound Marketing’, we can certainly trust that they have built themselves up as an authority and resource. And much of this has to do with the way that they use their blog to provide valuable knowledge for businesses.

One of the most critical aspects of HubSpot’s blog marketing/content marketing approach is the fact that their resources are easily accessible and available through their content hub. More than just reading recent posts, HubSpot’s archives can be searched by topic and readers can find almost anything that’s ever been written. This means that HubSpot’s articles are evergreen (able to withstand the test of time), regularly updated and placed within an organized system.

Social Media Marketing: Glossier

For obvious reasons, beauty and fashion brands depend heavily on visual content marketing to get their point across. That “picture is worth a thousand words” quote might be old but it’s still true. With more than a million Instagram followers, Glossier is taking its social media marketing game to new heights not only by using pictures, but by getting others to share the love.

Interaction with followers on Instagram, Twitter and the other platforms allows Glossier to build hype and create trust with their target audience. For instance, Glossier re-posted this shout out from a fan and received more than 95 thousand “likes” for it. That’s not too shabby for a post that someone else originated.

Of course, an effective Instagram campaign also includes tons of well-timed, eye-catching photos that educate and remind target audiences of the benefits of the brand. Making content that is on trend and shareable is what social media marketing is all about.

Video Marketing: Old Spice

Arguably some of the most memorable video marketing to date, Old Spice has a thing or two to teach us about getting the attention of the target audience. And it’s no small thing that this 80-year-old brand has seen a renewed life in the past few years.

Starting with “The Man Your Man Could Smell Like”, the brand’s video marketing campaigns have earned millions upon millions of views and become a YouTube sensation. Through their catchy, non-sensical humor, the brand has found a way to get the attention of their audience in the first few seconds of their videos. Viewers are attracted by the clever humor but they also get a good dose of unforgettable branding along with it. But what viewers really love is the fact that it’s about so much more than the brand.

 

One strategy that Old Spice uses well in their video marketing is the Call-to-Action (CTA) they place at the end of each silly video. This encourages sharing with friends and family through YouTube or other social media outlets. Because, who doesn’t want to share a good laugh?

eBook and Resource Content Marketing: LinkedIn

If your brand has valuable expertise, then sharing it should be part of your content marketing campaign. Through eBooks, guides, and other resources, you can provide valuable information that your target audience may be clambering for. It might not be quite as trendy as makeup and hair tips on Instagram, but people really do want/need to learn things about insurance or financial markets, especially when you’re in a Business-to-Business (B2B) market.

LinkedIn is a go-to source for all kinds of B2B information, which means that pretty much everyone who functions within the business world wants an eBook that they publish. Recently, readers were provided with 30 pages of guidance on how to produce successful content marketing in their LinkedIn Content Marketing Tactical Plan eBook.

In offering this valuable information, the purpose is that casual readers will begin to trust the brand, understand what they have to offer and engage on a deeper level. Of course, the book wouldn’t be complete without Chapter 16, which is essentially a CTA that directs readers in how to go further with LinkedIn. Genius? Yes, very much so.


As the marketing world continues to change and grow, effective brands will continue to invest in smart, up-to-date strategies that provide valuable resources to their target audiences. Through these types of content marketing you can engage with your audience, leading them through the buyer’s journey and ultimately turning them into loyal customers.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

It has become easier for people to do their due diligence on their business due the continuing evolution of social media networks growing popularity of user review websites and more informative search results.  Fortunately, this doesn’t mean that you are at the mercy of their party websites. Implement these 5 digital strategies to build positive brand authority and credibility for your business.

  1. Content Marketing

To build brand authority is vital to a well thought out content marketing plan.  The goal is to consistently publish relevant and valuable content demonstrating your expertise to:

  • Customers
  • Search engines
  1. Social Media Marketing

A big part of your businesses credibility hinges on your social media presence. Constantly monitor and engage with customers through the social sphere to ensure you are ready to make the most of positive feedback and resolve any negative comments quickly.

  1. Video Marketing

Make your content more engaging and memorable, demonstrating your expertise using online video, especially if you can inject some personality.  It also has the benefit of being mobile friendly.

  1. Personalized Marketing

Personalized marketing is about delivering the right message to the right person at the right time based on:

  • Email
  • Website
  • Social media activity

Use customer driven data to personalize each shopper’s experience making it easier to earn their trust.

  1. Reputation Marketing

Don’t let review sites dictate your reputation. Actively participate in the review process so you can improve customer feedback.  Publish positive reviews on your own site and promptly rectify disappointing customer experiences.

In conclusion, your business is sure to be part of the online conversation because of the wealth of content on the web.  Your goal should be to lead your customers through their buying cycle with great content and then be able to turn reviews, good or bad, to your advantage.

If you would like help to improve your online brand authority, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

Are you ready to get noticed on Twitter? Our Atlanta social media marketing specialists have put together a list of five handy tips that will help your Tweets stand out. Twitter is one of the most popular social media platforms in the world and with millions of Tweets sent every day it may seem a bit overwhelming, but Twitter is an excellent way to get your company noticed, connect with others in your industry and stay aware of important industry news. Here’s how you can make your Tweets stand out:

  1. When you retweet something, personalize it. Many people just click the retweet button without adding their own commentary, but adding a brief question or comment gives your tweet context and adds your voice to the discussion.
  2. If you find an article you think is important, share it more than once. This is particularly important for the sake of time zones because some of your followers may have been asleep the first time you shared it. Don’t simply copy and paste the same tweet multiple times – write a few different headlines and change it up.
  3. Take advantage of the Trending Topics feature. Twitter allows you to view trending topics for your geographical area, so if any topics are relevant to you, tweet about them and use the appropriate hashtag.
  4. Use visual content. Studies have shown visual content such as infographics, videos and images are the most frequently shared type of content on social media. As humans, we relate quickly to an image or a video, while infographics are visually appealing to most. If you can communicate your message using images or video clips, certainly do so.
  5. Last but definitely not least, be yourself. Twitter gives you an excellent opportunity to voice your opinions, communicate with customers and share your personality with the world. When you create your own unique voice, people will listen.

Get a customized social media marketing plan and more from WSI

For more information about how WSI can help you develop a social media marketing strategy that gets you noticed, or if you have any questions for our team, please do not hesitate to contact us today. Discover why so many individuals and businesses in Atlanta partner with us for digital marketing and social media marketing success. We look forward to hearing from you.

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

When you are faced with having to deal with both local as well as international e-mail marketing campaigns, you can be faced with a bit of a dilemma. Relating to two different target audiences can be a bit challenging and often people do not know how to connect with their international market. This is why you need to take a look at a few of these pointers on how to run both a successful local, as well as international email marketing campaign.

Tips for success in your local email campaign

●      Be relatable. Nothing alienates your audience more than a cold-hearted, clinical email. Ensure your content keeps the human element to it. This will ensure your clients continue to subscribe to and read your email campaigns.

●      Make your content worthy of reading. Do not get caught up in the rat race and release droves of uninformative email campaigns which your target audience does not relate to.

●      Don’t scrimp on the creative. Just because it is an email campaign, doesn’t mean you need to be frugal creatively speaking. Use the same images as you would in your blogs and think of incorporating exciting colors and texts. This could go a long way in engaging with your audience.

Breaking into the international scene

●      Language does not need be a barrier. Although this seems like a given, language can prohibit you from advertising to foreign clients and this not only relates to dialect. Colloquialisms may not be understood by another English speaking country which has a completely different set of expressive informalities.

●      Cultural sensitivity is of great importance. The use of cultural sensitivity – or lack thereof – can make or break your company internationally. Being sensitive to different topics such as religion, sexuality and nationalism is extremely important when trying to win over your international audience and to get them to relate to you.

As you can see, there are many different things to take into consideration in both a national and international email marketing strategy. If you need any assistance in your digital marketing, be sure to contact only the best. WSI eBiz Solutions is happy to assist. We have a wide array of services available and encourage you to contact us for help in the digital world today.

 WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Within the world of social media marketing, live blogging is fast becoming widely practiced. Live blogging is exactly what the name suggests, posting a continuous stream of blogs while an event is actually happening, as opposed to writing about the occurrence later. This is a great practice to adopt as it will ensure you are keeping your readers up to date and in the loop of what you are busy experiencing first hand. Running a live blog is not that difficult nor is it as time-consuming as people tend to think. Below we shall discuss a few ways in which you can get into the habit of live blogging at your next event.

Why your company should adopt this social media marketing strategy

Live blogging will boost your company’s social media status that much higher by being able to deliver a “blow by blow” account of the event which you host to your target audience. Here are a few steps to take when organizing a live blog stream at an event which you host, such as a conference:

  1. Position your writer at the back of the conference venue and have them write blog posts while the respective speakers are giving their presentations.
  2. Have them then post a blog per presentation keeping your audience informed about something which they may have loved to have been at, but may not have been able to attend. This will engage them and give them a sense of trust to your company as they still will feel included even if they could not physically be there.
  3. Think of an enticing hashtag to develop to accompany the blog and have the blogger tweet occasional updates on Twitter about their posts and incorporate the hashtag.

Enlist help from the right people

As you can see, there is a bit of preparation required going into live blogging. If you need assistance or guidance through the process, be sure to contact the right people. WSI eBiz Solutions can help you every step of the way through your digital marketing journey. Give us a call today

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing customers. This persona tells you what prospective customers are thinking and doing and it reveals insights about your buyers’ decisions – the specific attitudes, concerns and criteria that drive prospective customers to choose your business.

A buyer persona is not just a description of your buyer. When you have the insights into what your buyers think about doing business with you, you have the knowledge to align your marketing decisions with their expectations. Personas are useful to everyone – in marketing, sales, product and services – they help us to relate to our customers as real humans. A deep understanding of a buyer persona is critical in driving content creation, product development, sales follow up and anything that relates to customer retention.

So how do you make one? When creating your buyer persona(s), consider your customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. By asking the right people the right questions, you can create a persona that offers helpful information to the people in your company that really need it. Sometimes, people are unwilling to divulge information over the phone, where they would through an online survey. It’s worth using a variety of tools to obtain your information.

Why do we need buyer personas? Buyer personas provide tremendous structure and insight for your company, which make it easier for you to tailor your content, messaging and services to a specific group of people. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business. The strongest personas are those based on market research and through surveys or interviews of your actual customer base. You could have two or three personas, or for a large company, as many as 10 or 20!

Here are three benefits of developing a buyer persona for your business:

  1. It conveys a stronger message – untargeted marketing tries to target everyone and no one in particular. When you have an identified persona, you can use the language they understand and provide a solution based on their specific needs.
  2.  t minimizes advertising waste – using platforms like LinkedIn and Facebook allow you to create highly targeted ads for very specific demographics.
  3. It helps you discover your buyer’s objections – if you know what your customers object to, you can address this in your marketing efforts.

Buyer personas are invaluable for your inbound marketing campaign

The team at WSI can tell you all about this – channeling your marketing efforts to a specific group of people will substantially help your marketing campaign. Leaders in digital marketing, WSI has the knowledge to bring a solution to help you reach your goals. Their Inbound Marketing Checklist is just one of their many tools – they offer services from website design, social media marketing, video and email marketing, to mobile and search solutions. Contact WSI to find out more information.

 

Do you know the difference between inbound marketing and content marketing? Many people like to think they are the same thing, while others like to make clear distinctions between the two. The answer, however, is that this isn’t an “either/or” situation: content marketing is a part of inbound marketing and a crucial part of it. Here is the difference between the two and why content marketing is so important.

Do you know the difference between inbound marketing and content marketing? Many people like to think they are the same thing, while others like to make clear distinctions between the two. The answer, however, is that this isn’t an “either/or” situation: content marketing is a part of inbound marketing and a crucial part of it. Here is the difference between the two and why content marketing is so important. 

Inbound marketing should be thought of as an engine, driving your brand forward on the web. It combines social media, videos, search engine optimization, digital marketing, content creation, blogging and much more. It is a combination of all of these efforts, working in harmony to create a full strategy that brings your audience to your brand as opposed to outbound marketing, which pushes your brand to your audience, such as a billboard or print ad.

Content marketing forms part of this marketing engine. Content plays a huge role in bringing your audience to you. When putting together an inbound marketing strategy, you need to focus on creating high quality content which draws your audience in. We are living in the marketing age of the experience. With so many brands talking over each other and trying to come out on top, it is the brand which offers something of value to the customer that gets the most attention. Coca-Cola is a great example of this; as a beverage brand, they have remained in the top spot for a century. All they really sell are sodas – or is it? Think about where you see the Coca-Cola brand and you will notice a trend. Their customers are buying the experience rather than the beverage. One example is Coke bottles featuring people’s names. Another example is the toy brand, Lego. Lego has gone beyond the toy realm and has developed video games and even a movie. It is all part of their strategy to get more people to purchase Lego toys when they are at the toy store and browsing the many toys on the shelves.

To get started with inbound marketing, check out this checklist. Then get in touch with us at WSI, where we can assist you with digital marketing, PPC, paid advertising, social media marketing and much more. Contact us today.

 

Does Google+ matter?

The short answer is “Yes!” Here’s the long answer:

  • Of the 250 million Google+ users, 150 million are active users; and 50% of Google+ users sign in daily.
  • Being frequented by pioneering industry influencers, and boasting a 33% growth rate per year, Google+ is a perfect addition to your B2B social media marketing strategy.
  • Google+ is reported to be the second largest active social network in the world, after Facebook.
  • Google owns 65-70% of search engine market shares. Naturally, Google+ profiles rank highly in Google searches:
    • Both Google and Bing use data about the social signals you emit and receive as a way to determine how high to rank your website. More social signals = higher rankings.
    • Interactions with your content such as +1’s, comments and shares let Google know that this specific should be ranked well.
    • Whenever you are mentioned on Google a link is created from the person mentioning you back to your profile. When combined with the link section in your Google+ profile, affirming which websites and business pages you contribute to, the result further boosts your SEO.
    • With Google hangouts, you can live stream to YouTube – the world’s second biggest search engine. Not only does this increase brand awareness, but video ranks extremely well in search engine results
  • Google+’s communities are a great way to network with people and share high-quality content.
  • Your Google+ page makes it easy for your customers to find you on all Google’s platforms from a basic search to maps.

Make it count

Here is Google’s checklist of nine steps to take to maximize your social media marketing with a Google+ presence:

(Note, you need to have a personal profile in Google+ before you can create a business page.)

  1. Create a Google+ Page
  2. Verify your Page
  3. Enable social extensions within AdWords
  4. Claim your custom URL
  5. Assign Page managers (you can only comment as a user)
  6. Add the G+ Badge to your site
  7. Post exclusive content
  8. Grow your follower base
  9. Engage with your community

For further information and guidance on digital marketing, please contact us today.

 

If you are looking for way to boost your social media marketing campaign, then Google+ and Paid Search media should certainly be considered. To maximize your ad spend it is advised that you take the time to prepare your website with quality content and also research the terms that you want to target. Paid Search adverts with Google+ is a great way to get your content noticed and when you link your Google+ page and your ads, Google shows endorsements (called annotations) for your business from your followers. This can mean added exposure and will earn your business expert status in your particular industry.

When setting up Google AdWords you could even use your Google+ page as your destination URL and ensure that this page is completely geared towards helping clients find precisely the products, services and information that they are looking for. To ensure that your Google+ page ranks well in a search engine result, consider the following tips:

  • Make use of relevant keywords and links on your “About” page.
  • Use Google+ Events to connect with your entire audience.
  • Post quality content that is optimized on a regular basis.
  • Maximize on SEO benefits by setting up Google Authorship for your posts. You will be seen as an expert in your field.

Social media marketing strategies created by WSI eBiz Solutions

At WSI eBiz Solutions in Atlanta, we can assist you to harness the true potential of your social media marketing campaign. With the right digital marketing strategy in place, we can ensure that your business brand has an online presence that is noticed and actively converts leads.

We can assist you with your Google+, Facebook, Twitter and LinkedIn social media strategies and can professionally advise and guide you through the process of marketing your business online successfully. If you are looking for a social media marketing strategy that works for your business, take the time to contact us at WSI eBiz Solutions today.

 

If you are concerned that your social media marketing isn’t generating enough online sales, then it is time to consider how convenient you make it for your customers to purchase your products. With the new Facebook “Buy” button, customers can purchase products directly from your posts without leaving the social network. If you want to make Christmas shopping a simple and pleasant experience for your customers with the Buy button, here is how:

  • Ensure that you have an active PayPal account and that you are logged in.
  • Click on “Profile” under the “My Account” tab.
  • Click on “My Selling Tools” which is in a small window on the left-hand side of the screen.
  • Click on “Update” next to the “Create Custom Payment Buttons for My Website” and then click on “Action” followed by “Create New Button”.
  • In the first drop-down menu, select the type of button you would like to create.
  • Complete the form with the name, details, price and currency of the product you would like to sell and then click the “Create” button.
  • You will now be directed to a page where you can copy the code for the button. Click on the “email” tab and then click on “Select Code” and copy the text which will now all be highlighted.
  • You can now log into Facebook and create a post or update about the product you wish to sell. Paste the button code below your description of the product on Facebook and click “Post”. Your product is now live to the public and customers can purchase directly from the post.

Social media marketing made simple by WSI eBiz Solutions

At WSI eBiz Solutions in Atlanta, we offer all-inclusive social media marketing services that will have your business effectively represented and engaging with your target audience across a variety of networking platforms. Our team of experienced and professional social media marketers will work closely with you to get to know your business and advertising objectives so that we can offer simple social solutions that yield exceptional results.

With the help of WSI eBiz Solutions, you can present your target audience with quality content that speaks volumes about your products and customer service. To learn more about our digital marketing services in Atlanta, contact WSI eBiz Solutions today.