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Tag: Landing Page

video marketingI recently attended Social Media Marketing World, a mega-conference where social marketers go to discover the latest tactics and business-building ideas. If you’re a marketer and ever have the chance to attend, I highly recommend it (in fact I already purchased my ticket for next year).

The conference covered a wide variety of topics from how to humanize your chatbots, to building your personal brand, but not surprisingly one of the most talked about topics was, you guessed it, video. Almost every presentation I attended talked about using video in one way or another. But one of the most powerful sessions was presented by Marcus Sheridan, who spoke about the types of business videos you should create to deliver more transparency to your customers and ultimately “explode” your brand and bottom line.

Here are 7 types of videos to build your brand, business, and bottom line.

1. The 80% Video

Think about all the questions you get asked regularly by your prospects and customers. What percentage of these would you say you answer over and over again? I bet it’s close to 80% (see where I’m going here).

The 80% video is a mashup of the 7-8 questions you get regularly. Not only will your customers welcome a video that proactively answers common questions about the product or service they are about to purchase. But, if you use a different employee to answer each question, it’s also a great way to showcase the team that will support them after they become a customer as well.

2. The Landing Page Form Video

Will I get a bunch of emails? Will someone call me expectantly? Will my contact details be shared with anyone else? These are the sorts of questions that run through the mind of someone who is contemplating whether or not they should fill out one of your online forms.

Placing a video right beside your landing page form that explains to the visitor exactly what will happen after they hit the submit button will ease friction and as a result, increase your conversion rates. Research has found that if you are upfront about your form process, you can increase your form conversions up to 80%. And, if you call the video, “See what will happen if you fill out this form” your visitors will know what the video is about and be more likely to hit the play button.

3. The Bio Video

You know you have a fantastic team. But your customers don’t know your people are special until you show them they are. The bio video allows each of your team members to put a face to their name, tell their story, and talk about how they support your customer base. These videos should be no more than 90 seconds long and make for great additions to your team’s email signatures.

4. The Product/Services Page Video

They say a picture is worth a thousand words. Well, a video must be worth a thousand pictures. This storytelling capability is why more and more marketers are enhancing the customer experience on their website with product videos. These type of videos help shine a light on the products you’re selling, dynamically showcase their features and benefits, and even demonstrate your service in action. According to a blog post by Neil Patal, entitled, Can Product Video Increase Conversion Rate? product videos can increase purchases by 144%.

5. The Cost/Price Video

This type of video provides your customers with upfront pricing details on your products or services. They help to answer any questions they may have as it relates to costs and are especially helpful if your service offering has a more complex pricing structure.

One of the critical comparisons consumers look at when evaluating which brand they want to purchase from is price. Having a cost/price video on your website is a great way to differentiate yourself from competitors who may not be as forthcoming with this information.

6. The Claims We Make Video

Start by sitting down with your team and writing down all of the claims that you make as a company. They usually sound like this, “we’re the best this,” or “we’re the most that.” Then, highlight the claims that are similar to those of your competitors – typically 80-90% of your claims will be similar. Next, ask yourself which of your claims you have visually proven and not just stated. Lastly, create a video to showcase the claims that are unique to your company, and that you can visually confirm on screen as well. This type of video makes for a compelling brand statement.

7. The Customer’s Journey Video

When it comes to creating videos about our client success stories, we tend to concentrate on capturing testimonials of our clients talking about how happy they are after purchasing our product or service. Seldom do we take the time to tell the full story of the entire customer journey, from start to finish. You may think your customers don’t want to tell their story, but you’d be surprised at how many are willing to share their experience if you ask them. At WSI we call these customer journey videos our Making Difference stories, and you can see an example of one below.

The key when it comes to creating videos as part of your content marketing strategy is to try not to do everything at once. It’s tempting to want to implement all seven of these videos, and you should, but start by selecting only one or two that you feel you can implement sooner than later and that will have the most impact on your brand, business, and the bottom line immediately.

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

Web Analytics tools collect and report data on how people interact with your website. Understanding these metrics allows you to:

  • Identify effective marketing channels
  • Gain competitive advantage

Reviewing the following 5 Analytics Reports will enable you to improve your overall customer experience and increase sales.

  1. Referring Sites Report

Know which websites and search engines refer traffic to you and what pages of your website they link to. This will enable you to:

  • Guide your content marketing strategy
  • Successfully allocate your ad budget.
  1. Content Engagement Report

Measuring visitor engagement is key to turning website visitors into leads. Know which blog topics command the most attention and which social shares will give you direction to achieve your content creation objectives.

  1. Landing Pages Report

The homepage is no longer the only website entry point. By using landing pages reports, you can see:

  • What content is attracting the most traffic
  • How visitors are interacting with your offers
  • Lead capture processes
  1. Site Search Report

Often overlooked a Site Search Report shows you what visitors are looking for, once they land on your site. It can indicate:

  • Where to make website improvements
  • Help direct development for future marketing campaigns
  1. Mobile Performance Report

The increasing number of mobile users expect fast reliable and accessible web content. Understanding how your mobile audience interacts with your website is vital to delivering engaging content.

The most important website metrics are the ones that tie closely to business results.  Regularly review this vital reports to allow you to significantly improve your marketing impact.

If you need help achieving your online marketing goals, get in touch with your local WSI Digital Marketing Consultant today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

To improve your online marketing you must pay attention to your website statistics. Your web analytics can provide a wealth of knowledge to enable you to convert more visitors into buyers.

Here are 5 key methods for understanding and then improving your customers’ buying cycle:

  1. Identify Your Best Traffic Sources

Identifying where your website traffic is coming from is one of the first benefits of analyzing your visitors’ online activity. If you set out your tracking correctly you’ll know what search phrases and pay adds drive the most conversions.

  1. Better Understand Customer Behavior

Reviewing data points such as:

  • Time spent on your website
  • Device preference
  • Click path
  • Content popularity

Will provide greater insight into your customers, leading to a more customized experience for progressing them through their buying cycle.

  1. Improve Website Conversion Funnels

Once you better understand your customer, including how to drive engagement, you can identify the most effective behavior or triggers to direct more website visitors to make a purchase.

  1. Perfecting Landing Page Performance

Using campaign landing pages without reviewing the statistics means you’re getting less than half the story. Your landing page analytics will:

  • Tell you what traffic source is most effective
  • Indicate the best converting content
  • Which call to action your visitors will respond to
  1. Making it Personal

Increased awareness of customers’ interests should lead to a more personalized customer experience, especially when joined with an effective email campaign. The more you can personalize your content the more targeted and successful your marketing messages will be.

In conclusion, if you’re focusing purely on clicks, then you’re missing out on a wealth of data that can positively impact your return on investment.

Would you like help to improve your marketing using web analytics? Then, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

The ultimate goal for your online marketing automation is to generate more leads and convert them into paying customers.

A good marketing automation solution can multiply your effectiveness to:

  • Attract more website visits
  • Nurture your leads through their entire buying process

Here are 5 ways to:

  • Target
  • Personalize
  • Automate your marketing messages across multiple channels
  1. Wise Up to What Customers Want

Digg deeper into your website analytics and social media feedback to identify what content works best. Then, according to their preferences, you can focus your messages to:

  • Qualify
  • Segment prospects
  1. Practice Powerful Email Marketing

Email is one of the best ways to drive engagement.  Send the right message to the right people at the right time turning your emails from an impersonal broadcast into meaningful correspondence.  In addition, use automated emails to send tailored messages at time intervals, after a call-to-action is triggered.

  1. Improve Landing Page Personalization

Continue your customers one to one experience by personalizing your landing pages. You can successfully lead customers through their buying cycle, aligned to their online behavior, by presenting the most:

  • Relevant offers
  • Product selections
  1. Be Ready to Further Relationships

Your marketing automation system enables you to reach out and develop relationships on a more personal level alerting you to relevant events such as:

  • Likes
  • Comments
  • Retweets
  • Shares
  1. Consider Using Curated Content

The key to the whole marketing automation process is targeted content. To help consider curating relevant content from other sources while putting your on twist on it to enhance your message for your audience.

In conclusion, as you begin your automated marketing campaigns. Getting it right will help you enjoy:

  • A steady stream of followers
  • New leads
  • Increase sales

If you are looking for a leading solution to get marketing automation working for you, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

 

 

Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor.

Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers.

That’s right, since website conversion is focused on improving what you currently have rather than chasing something you don’t have, we believe it’s a great place to start improving any digital marketing strategy. The cost is minimal and the potential gains are huge – it’s the definition of a win-win.

A couple other glaring stats we found: using a single call-to-action button on landing pages can increase conversions by 62%, yet 52% of marketers don’t even create a new landing page for different marketing campaigns. Gasp!

Landing pages should be simple and leave no doubt in the visitor’s mind about what action you want them to take. If you currently have multiple calls-to-action on your landing pages, start embracing the power of landing pages by creating specific pages for each single action you want visitors to complete. It won’t be long before you experience more success and higher conversion rates!

 

Another really interesting statistic we came across the majority of websites don’t even have one landing page!  That’s why you’re not converting visitors into leads. So, if you add more landing pages to your website, you will convert more people into leads.  The more landing pages, the greater your chances.

Here’s the full infographic with a few more stats to show Why You Need to Level Up Your Landing Pages as soon as possible:

Level Up Your Landing Pages Infographic

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Don’t be so focused on driving traffic to your website without paying attention to your conversion rate.  By improving landing page conversion rates you will have more acquisitions without increasing ad spend.

5 Ways to Improve Landing Pages.


1. Define Objectives

Know what you want to achieve from the start, i.e., more sales, data capture, viral marketing or simple branding exercise. This will provide a focal point for your campaign.

2. Know Your Audience

  • Know your ideal customer so you can prepare an attractive offer
  • Create your message accordingly
  • Try not to appeal to everyone, otherwise, it will appeal to no one

3. Get The Design Right

Your landing page should be specific to your message. Take away any content or navigation which distracts from your conversion process.

A good landing page includes:

  • Easily scanned content
  • Primary message is high upon the page
  • Rich media, e.g., images, video
  • Guarantee
  • Trust icons or testimonials
  • Social media integration
  • Professional Look & Feel

4. Clear Call To Action

Make known to your visitors what it is you want them to do next, such as:

  • Sign Up Here
  • Download Now
  • Like Us On Facebook
  • Buy Now
  • Call Us Today

Place the Call To Action above the fold.

Use bright colors so that it doesn’t get overlooked.

5. Test, Measure, Tweak

Monitor your activity regularly.  Increment changes to test and then measure its effect. 

Grow your conversion rate to add sales without additional Ad Spend.

If you would like help improving the effectiveness of your website landing pages, get in touch

 

Download Free Lead Gen eBook Now

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Do you send traffic to your Home Page or Landing Pages?  Think again if you answered Home Page.  

Well architected Landing Pages convert traffic into Leads because they are extensions of your campaign.

Focus on Confirming the message, Engaging the visitor and having a Call to Action.

Here are the first 5 Steps:

  1. Identify your Customer Persona to create an appropriate hook
  1. Clarify your end goal capturing data in exchange for a
  • Whitepaper
  • Coupon
  • e-book
  1. Design a Landing Page gear to convert vis-a-vis
  • Removing unnecessary content, focusing visitors attention on Offer
  • Removing menu and anything that distracts from the main message
  • Headline is biggest & boldest thing on page and a confirmation of message
  • Visuals, i.e., images, videos, to support Offer
  • Short copy
  • Bulleted points
  1.  Include a Lead Capture Form
  • Near top and above the fold
  • Short and simple.
  • One click away
  • Testimonials to strengthen belief
  1.  Measure your success – A/B Test to tweak and improve your Conversion Rate.

If you would like help setting up online landing pages that convert for you, get in touch today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.