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Improving Sales Using Web Analytics


To improve your online marketing you must pay attention to your website statistics. Your web analytics can provide a wealth of knowledge to enable you to convert more visitors into buyers.

Here are 5 key methods for understanding and then improving your customers’ buying cycle:

  1. Identify Your Best Traffic Sources

Identifying where your website traffic is coming from is one of the first benefits of analyzing your visitors’ online activity. If you set out your tracking correctly you’ll know what search phrases and pay adds drive the most conversions.

  1. Better Understand Customer Behavior

Reviewing data points such as:

  • Time spent on your website
  • Device preference
  • Click path
  • Content popularity

Will provide greater insight into your customers, leading to a more customized experience for progressing them through their buying cycle.

  1. Improve Website Conversion Funnels

Once you better understand your customer, including how to drive engagement, you can identify the most effective behavior or triggers to direct more website visitors to make a purchase.

  1. Perfecting Landing Page Performance

Using campaign landing pages without reviewing the statistics means you’re getting less than half the story. Your landing page analytics will:

  • Tell you what traffic source is most effective
  • Indicate the best converting content
  • Which call to action your visitors will respond to
  1. Making it Personal

Increased awareness of customers’ interests should lead to a more personalized customer experience, especially when joined with an effective email campaign. The more you can personalize your content the more targeted and successful your marketing messages will be.

In conclusion, if you’re focusing purely on clicks, then you’re missing out on a wealth of data that can positively impact your return on investment.

Would you like help to improve your marketing using web analytics? Then, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.


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