Skip to main content

The ultimate goal for your online marketing automation is to generate more leads and convert them into paying customers.

A good marketing automation solution can multiply your effectiveness to:

  • Attract more website visits
  • Nurture your leads through their entire buying process

Here are 5 ways to:

  • Target
  • Personalize
  • Automate your marketing messages across multiple channels
  1. Wise Up to What Customers Want

Digg deeper into your website analytics and social media feedback to identify what content works best. Then, according to their preferences, you can focus your messages to:

  • Qualify
  • Segment prospects
  1. Practice Powerful Email Marketing

Email is one of the best ways to drive engagement.  Send the right message to the right people at the right time turning your emails from an impersonal broadcast into meaningful correspondence.  In addition, use automated emails to send tailored messages at time intervals, after a call-to-action is triggered.

  1. Improve Landing Page Personalization

Continue your customers one to one experience by personalizing your landing pages. You can successfully lead customers through their buying cycle, aligned to their online behavior, by presenting the most:

  • Relevant offers
  • Product selections
  1. Be Ready to Further Relationships

Your marketing automation system enables you to reach out and develop relationships on a more personal level alerting you to relevant events such as:

  • Likes
  • Comments
  • Retweets
  • Shares
  1. Consider Using Curated Content

The key to the whole marketing automation process is targeted content. To help consider curating relevant content from other sources while putting your on twist on it to enhance your message for your audience.

In conclusion, as you begin your automated marketing campaigns. Getting it right will help you enjoy:

  • A steady stream of followers
  • New leads
  • Increase sales

If you are looking for a leading solution to get marketing automation working for you, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.




About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don’t stop the learning now!

Here are some other blog posts you may be interested in.

WSI Announces New AI-Focused Suppliers to Enhance its Network of Resources

WSI, a global leader in digital marketing services, is excited to announce the addition of five …

How Content Clusters and News Articles Elevated Goodyear Brakes Brand Authority

In 2020, a prominent full-service branding agency enlisted by a Goodyear licensed brakes manufac…

Navigating the Cookie Apocalypse: Marketing in a Post-Cookie World

Summary: Learn how to navigate the post-third-party cookie world in digital marketing. Expl…