Written by Rick Knutsen on . Posted in Blog, Mobile Marketing, WSI eBiz Solutions.
Do you need mobile marketing advice for your Atlanta business? In this day and age mobile events and campaigns are powered by mobile apps as opposed to mobile sites. If you want to run a successful loyalty program and campaign, you[…]
Written by Rick Knutsen on . Posted in Blog, Client Case Studies.
Mardi Gras Casino is South Florida’s premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long standing South Florida hotspot, attracting both vacationers and locals for over 70 years. WSI Goals Strengthen Mardi Gras’ position in Florida’s[…]
Written by Kathy Vieira on . Posted in Future of Marketing & AI.
What you’ll learn:How AI Overviews and Bing Copilot are reshaping customer search journeys.Why impressions and brand mentions matter more than clicks in measuring SEO success.Practical steps to optimize for AI search engines (conversational queries, structured data, E-E-A-T signals).The role of Generative Engine Optimization (GEO) and how it differs from traditional SEO.How to build experience-driven, human-authored content that[…]
Written by Kathy Vieira on . Posted in Conversion.
Summary: Discover how AI transforms customer journey mapping across digital touchpoints. Learn practical steps and real-world examples to boost engagement and loyalty. The customer journey is no longer what it used to be. Gone are the days of a straightforward path from awareness to purchase. Today, customers interact with brands across multiple[…]
Written by Kathy Vieira on . Posted in Marketing Strategy.
Summary: Understand the value of a competitive analysis and how it can help you identify opportunities, outsmart your rivals, and strengthen your market position. With the revolution of AI and digital marketing, understanding your competition has become more critical than ever. It is essential to know who you are[…]
Written by Rick Knutsen on . Posted in Inbound Marketing.
Summary: Explore how social commerce, augmented reality, and accessibility are transforming eCommerce. Learn how businesses can adapt to stay competitive. Emerging technologies are reshaping how consumers interact with brands and make purchasing decisions online. Social media, augmented reality (AR), and accessibility advancements are at the forefront of[…]
Written by Rick Knutsen on . Posted in Content Marketing.
Summary: Revitalise old content to improve rankings, increase traffic, and enhance user engagement. Learn how to combat content decay with strategic updates. Content is a vital component of a successful digital marketing strategy. However, even the best-performing content can experience a decline in traffic, engagement, and rankings over time. This phenomenon, known as
Written by Kathy Vieira on . Posted in Content Marketing.
Summary: As unlikely as it may seem, you can develop a list of blog posts that’ll get you noticed. It just takes some research and a little know-how to get started. Editor’s Note: This popular post has been updated with new content and resources to help you generate blog ideas! Knowing how to generate[…]
Written by Kathy Vieira on . Posted in Marketing Optimization.
Summary: The world of digital marketing moves and changes quickly. Read this list of digital marketing trends to help you keep up with the latest developments. Digital marketing has developed from two rapidly changing and developing spheres: technology and commerce. Staying updated on digital marketing trends is crucial to success.[…]
Written by Kathy Vieira on . Posted in Customer Experience.
Summary: Discover essential digital marketing strategies to meet evolving consumer needs, leveraging personalization and first-party data and optimizing digital purchase behaviors for better customer experiences. In today’s fast-paced digital world, understanding and meeting consumer needs is more crucial thanever. As online behaviors rapidly evolve, businesses must adapt their strategies to stay[…]