Written by Rick Knutsen on . Posted in Blog, Chatbots.
Chatbots for business are a relatively new form of marketing tech. They’re also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering “What is a marketing bot?” ← I invite you to start there.) Naturally, brands[…]
Written by Rick Knutsen on . Posted in Blog, Mobile Marketing, WSI eBiz Solutions.
Do you need mobile marketing advice for your Atlanta business? In this day and age mobile events and campaigns are powered by mobile apps as opposed to mobile sites. If you want to run a successful loyalty program and campaign, you[…]
Written by Rick Knutsen on . Posted in Blog, Client Case Studies.
Mardi Gras Casino is South Florida’s premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long standing South Florida hotspot, attracting both vacationers and locals for over 70 years. WSI Goals Strengthen Mardi Gras’ position in Florida’s[…]
Written by Richard Knutsen on . Posted in WSIAdaptiveSEO®.
Summary: Keywords have long been central to search engine optimization. Many marketers assumed that optimizing for the right terms was enough to drive results. That approach no longer works. Today, search engines evaluate context and buyer intent, shaping search results around what users are actually trying to accomplish. Key Highlights Search engines[…]
Written by Richard Knutsen on . Posted in Marketing Strategy.
Summary: Discover which digital marketing services actually drive ROI and which just drain time and budget. This strategic guide helps business leaders focus on what works. Key Highlights: Digital marketing has never been more accessible—or more overwhelming. Today’s businesses are presented with a wide range of digital marketing options: SEO, paid ads, social[…]
Written by Richard Knutsen on . Posted in Future of Marketing & AI.
Summary: As 2026 dawns, digital marketing is entering a new era — one defined by AI‑driven search, omni‑touchpoint experiences, and data strategies built on trust. The old rules of SEO alone no longer apply. To capture attention and drive growth, brands must optimize for discovery across platforms, prioritize first- and zero-party[…]
Written by Richard Knutsen on . Posted in Future of Marketing & AI.
Summary: As 2026 dawns, digital marketing is entering a new era — one defined by AI‑driven search, omni‑touchpoint experiences, and data strategies built on trust. The old rules of SEO alone no longer apply. To capture attention and drive growth, brands must optimize for discovery across platforms, prioritize first- and zero-party[…]
Written by Richard Knutsen on . Posted in Conversion.
Summary: Customer data analytics helps you convert information and analysis into measurable business growth. Read more about it here. Here’s What You’ll Learn in this Guide:How customer data analytics pinpoints exactly what your customers wantSimple tools to track and interpret customer behavior—without technical skillsWays to target high-value prospects and cut[…]
Written by Richard Knutsen on . Posted in Future of Marketing & AI.
What you’ll learn:How AI Overviews and Bing Copilot are reshaping customer search journeys.Why impressions and brand mentions matter more than clicks in measuring SEO success.Practical steps to optimize for AI search engines (conversational queries, structured data, E-E-A-T signals).The role of Generative Engine Optimization (GEO) and how it differs from traditional SEO.How to build experience-driven, human-authored content that[…]
Written by Richard Knutsen on . Posted in Conversion.
Summary: Discover how AI transforms customer journey mapping across digital touchpoints. Learn practical steps and real-world examples to boost engagement and loyalty. The customer journey is no longer what it used to be. Gone are the days of a straightforward path from awareness to purchase. Today, customers interact with brands across multiple[…]