Mardi Gras Casino

Mardi Gras Casino is South Florida’s premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long standing South Florida hotspot, attracting both vacationers and locals for over 70 years.

WSI Goals

• Strengthen Mardi Gras’ position in Florida’s competitive gaming and entertainment market by improving company’s ranking on Google and other search engines
• Increase site traffic to the company’s West Virginia Casino & Hotel site
• Revamp websites of both of company’s properties and incorporate elements like conversion architecture and adequate SEO to maximize ROI
• Leverage effective digital marketing tools like PPC campaigns, social media marketing and blogs
• Increase visitors to the casino and reservations at the West Virginia Hotel and help grow membership in their Player’s Clubs
• Elevate overall awareness of the Mardi Gras brand

Target Audience

Local and visiting casino, racing and entertainment enthusiasts

Services Provided By WSI

• Provided an effective SEO program consisting of 100 pages of original keyword rich content
• Built an entirely brand new 100 plus page websites for both Mardi Gras Casinos & Racetracks as part of a comprehensive online marketing program
• Developed powerful conversion architecture to the company’s site focusing on their key profit centers
• Provided the websites a new look and feel that has been integrated into the brand’s overall branding
• Provided daily content updates to the websites
• Managed the company’s social media marketing campaign; created new Facebook and Twitter pages, posted on them on a daily basis, developed exclusive Facebook and Twitter promotions and run Facebook ads
• Management of several ongoing PPC campaigns, developing a link building program as well as writing, optimizing and distributing several weekly blogs

The Results

• Over 300% of increased site traffic volume during the initial 6-month period
• Dominant position in search pages for over 50 search terms; in several cases they dominated the first page and appeared multiple times with results from the site, blog and video channels
• Enormously successful pay per click campaign with an average of 122 calls per week at a cost of $2.38 per call in the initial 4-week stage