Written by WSI Genesis on . Posted in Social Media.
CONTENT MARKETING Why Content Marketing Is Key to Succeed in 2019 JUNE 25, 2019 | 4 MINUTES TO READ Cheryl Baldwin WSI, Director of Marketing Read more Summary: Today’s internet users are changing the way they search the web and as a result,[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, Content Marketing, Digital Marketing, SEO, WSI, WSI eBiz Solutions.
Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your child’s crib, but that didn’t slow down our three co-founders who were looking to recreate the business world in cyberspace. WSI was born from the[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, E-mail Marketing.
Our B2B e-mail marketing guide. Think back to the advent of the facsimile, and how thrilled we all were to have such a speedy method of written communication. Shortly afterwards, e-mail became mainstream, and we were even more ecstatic. But then[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, WSI eBiz Solutions.
If you are wondering how you can improve your digital marketing, then this will be highly beneficial for you. Digital marketers can often hit a wall when it comes to drawing inspiration for new, fresh ideas. While this can be[…]
Written by Rick Knutsen on . Posted in Blog, Buyer Persona, Digital Marketing, Inbound Marketing, Social Media Marketing, WSI.
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing customers. This persona tells you what prospective customers are thinking and doing and it reveals insights about[…]
Written by Rick Knutsen on . Posted in Blog, Content Marketing, Inbound Marketing, Search Engine Optimization, SEO, Social Media, WSI eBiz Solutions.
What is inbound marketing and why is it so important? Inbound marketing refers to marketing your business so that it is easily found by your customers. With traditional marketing, companies focused on finding customers – they used everything from cold calling and[…]
Written by Rick Knutsen on . Posted in Blog, Google+, SEO, Social Media, Social Media Marketing.
Does Google+ matter? The short answer is “Yes!” Here’s the long answer: Of the 250 million Google+ users, 150 million are active users; and 50% of Google+ users sign in daily. Being frequented by pioneering industry influencers, and[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Inbound Marketing.
The psychology behind inbound marketing success: let’s face it, a large part of buying and the decision surrounding the process is psychological. Some of a consumer’s buying decisions will be conscious and reasoned, while others will be unconscious and[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Digital Marketing Strategy, Inbound Marketing.
Inbound marketing strategies are tailored to make your clients come to you. While most business owners can see the value in this type of digital marketing strategy, they’re not always sure what kind of inbound campaign to launch. Here are[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Digital Marketing Strategy, E-mail Marketing, Responsive Website, Social Media.
The digital landscape continues to evolve and business owners are finding it more difficult to be found. With so many different options, where will you invest your digital marketing budget? Key: Develop a customer-focused digital marketing strategy. 6 Essential Elements to separate you from your competition: