Written by Rick Knutsen on . Posted in Blog, Buyer Persona, Digital Marketing, Inbound Marketing, Social Media Marketing, WSI.
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing customers. This persona tells you what prospective customers are thinking and doing and it reveals insights about[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Inbound Marketing.
The psychology behind inbound marketing success: let’s face it, a large part of buying and the decision surrounding the process is psychological. Some of a consumer’s buying decisions will be conscious and reasoned, while others will be unconscious and[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Digital Marketing Strategy, Inbound Marketing.
Inbound marketing strategies are tailored to make your clients come to you. While most business owners can see the value in this type of digital marketing strategy, they’re not always sure what kind of inbound campaign to launch. Here are[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, Digital Marketing, Social Media Marketing, Social Media Marketing Strategy.
If you are looking for way to boost your social media marketing campaign, then Google+ and Paid Search media should certainly be considered. To maximize your ad spend it is advised that you take the time to prepare your website[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, Content Marketing, Digital Marketing, E-mail Marketing, E-mail Marketing Strategy, WSI eBiz Solutions.
With an effective email marketing strategy, you can transform ideas into actions and generate valuable leads for your Atlanta business. If you find that your email marketing campaign is not yielding the desired results then it is time to change[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, Social Media Marketing, WSI, WSI eBiz Solutions.
Social media marketing is an essential component for many businesses and organizations and although the world of social media might seem confusing and overwhelming, the experts at WSI are here to help. We are experts in all things Internet[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, E-mail Marketing.
If you’re an Atlanta business owner who uses e-mail marketing, we’ve got some helpful tips to help you grow your e-mail marketing subscriber list and reach out to new potential customers. At WSI we specialize in innovative Internet marketing solutions[…]
Written by Rick Knutsen on . Posted in Blog, E-mail Marketing, Social Media.
According to Experian Marketing Services, over 50% of users check their emails at least once a day. With the scope of email marketing, Atlanta companies must put in more of an effort with their welcome emails to[…]
Written by Rick Knutsen on . Posted in Blog, Search Engine Optimization, SEO, Web Presence.
Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half[…]
Written by Rick Knutsen on . Posted in Blog, Search Engine Optimization, SEO.
Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well[…]