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Tips to grow your Atlanta e-mail marketing subscriber list

February 5, 2017

If you’re an Atlanta business owner who uses e-mail marketing, we’ve got some helpful tips to help you grow your e-mail marketing subscriber list and reach out to new potential customers. At WSI we specialize in innovative Internet marketing solutions and we understand e-mail is still a very important part of how businesses communicate with their customers. Many people who love a particular company or brand subscribe to its e-mail list in order to receive the latest news, coupons, and discounts, or information about special offers.

Want to grow your e-mail marketing subscriber list? Follow these tips:

  • Be sure your company’s social media sites offer a sign-up option. If someone comes across your Facebook page you want them to be able to sign up for your company’s e-mails straight from the page. If they have to go to your website to do it, they may not feel it’s the effort to click through.
  • Give everyone a little preview. You can publish a past edition of your subscriber e-mail on your website in order to let people see what it looks like, what kind of content it contains and decide whether or not they want to subscribe.
  • Make your privacy policy visible and explicit. Guarantee subscribers you won’t be using their information for third-party purposes and reassure them you’ve taken adequate measures to protect their data. Online privacy has been a growing concern so subscribers need to know their information is secure.

Some businesses tend to oversaturate their subscribers with e-mail, which may lead to some people opting out because they feel they receive too many messages. A good rule to follow is, only send out meaningful communication, such as information about an insider sale, a new product announcement, or a change in business hours.

For more information about how WSI eBiz Solutions can help your Atlanta business improve its e-mail marketing, to find out about the variety of other services we offer, or if you have any questions please do not hesitate to contact us today. We look forward to hearing from you.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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