Email Marketing tips: The importance of eye-catching welcome emails

February 5, 2017

Rick Knutsen

wsigenesis

According to Experian Marketing Services, over 50% of users check their emails at least once a day. With the scope of email marketing, Atlanta companies must put in more of an effort with their welcome emails to hold the attention of potential customers.

How to catch the attention of readers with a welcome email

Under email marketing, a welcome email gives the reader the first impression of the company through the subject and sender information. It is said that a company with a ‘no-reply’ email address puts customers off instantly.

The subject must be friendly, welcoming, direct and personal with less than 50 characters in it. Next, using an eye-catching picture in your email assures instant interest by the customer. It is important not to cram the page with information, as the reader will not be able to find what they are looking for. Spend time and energy on writing a personal introduction to the reader, always including a thank you, as they have taken the time to sign up to your website.

With the growing importance of social media platforms, ensure you extend your company’s reach to Facebook, Twitter, Pinterest etc. as part of your welcome email. Allow the reader to choose how often they want to receive communication from your company as well as what content they would like to receive. In short, let the customer personalize the emails to their liking.

Always ensure your welcome email is sent as soon as the customer signs up to your website. Sending the welcome email a day later will lead to confusion and look unprofessional.

Another attractive feature to add to a welcome email is a coupon. The consumer has just signed up on your website and has your products and services fresh in their mind – there’s no better time to offer them a coupon to say thank you!

So, invest in the perfect welcome email as part of your email marketing strategy today. Make your customers feel special and ensure a long and fruitful relationship with them. Contact us in Atlanta today to find out more about our email marketing techniques and what we can offer you.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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