Earn attention with inbound marketing
For many years, marketers have focused on outbound marketing. Your message is pushed out, attempting to buy people’s attention (think...
Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
5 Mobile Trends – Follow & Master
Written on . Posted in Blog, Mobile, Social Media.
Mobile web continues to grow at an accelerated pace. Smartphones are becoming smarter and internet connectivity is faster. The result is the...
What priority should you give Google+?
Written on . Posted in Blog, Google+, SEO, Social Media, Social Media Marketing.
Does Google+ matter?
The short answer is “Yes!” Here’s the long answer:
Of the 250 million Google+ users, 150 million are active users; and...
Five Inbound Marketing Trends You Should Follow
Written on . Posted in Blog, Inbound Marketing, Videos.
Despite the fact that inbound marketing has become mainstream, with 80% of businesses using some form of it, the face of inbound marketing is...
The difference between inbound and content marketing
Written on . Posted in Blog, Content Marketing, E-mail Marketing, Inbound Marketing, PPC, Social Media, WSI.
If you have been thinking that inbound and content marketing are one and the same, you are not alone. Many marketers believe that these two...
How to build a strong inbound marketing team for your business
Written on . Posted in Blog, Content Marketing, Inbound Marketing, PPC, Social Media, WSI.
As more companies realize the value and potential of inbound marketing, it makes sense to have a solid team of people dedicated to making it...
How marketing psychology influences successful inbound marketing strategies
Written on . Posted in Blog, Digital Marketing, Inbound Marketing.
The psychology behind inbound marketing success: let’s face it, a large part of buying and the decision surrounding the process is...
Three things you need to do before launching your inbound marketing campaign
Written on . Posted in Blog, Inbound Marketing.
Creating an inbound marketing campaign for your Atlanta business is one of the wisest decisions you can make. Not only are these campaigns...
5 industries benefiting from inbound marketing
Written on . Posted in Blog, Inbound Marketing.
If you are unsure if inbound marketing is for your business, read further. Here are 5 industries that are using this digital marketing...