Three things you need to do before launching your inbound marketing campaign

February 6, 2017

Rick Knutsen


Creating an inbound marketing campaign for your Atlanta business is one of the wisest decisions you can make. Not only are these campaigns cost-effective, measurable and highly targeted, but it puts you in the enviable position of having your potential clients come to you (instead of needing to hunt for business every day).

While there are many benefits of launching an inbound marketing campaign, there are certain things you need to do before you kick-start your campaign, such as:

Set goals

What are the goals of your inbound marketing strategy? Are you trying to increase your newsletter sign-ups, get people to download a free eBook, sell products online or are you asking for repeat business? Setting clear goals will help you create a plan of action for your strategy.

Determine measurability

Marketing campaigns take time and effort so you need to be able to measure your return on investment. Determine exactly how you are going to measure the success of your campaign. Effective marketing metrics should show you where your leads are coming from, which marketing platforms are working for you and which aren’t.

Craft your message

Inbound marketing is a highly niche form of marketing, so realize your goal isn’t speaking to the masses. Determine which different types of target audiences you are trying to engage with and craft different marketing messages that will speak to the needs of each group.

Get a free inbound marketing checklist

Besides the above-mentioned things you should do before launching an inbound marketing campaign, it’s also advised you read WSI eBizs Solutions’free inbound marketing checklist so that you can learn exactly how to get started, how to stay focused and on course as well as learn the 10 simple steps to reach your positive ROI.

All you have to do is fill out the form on this page and we will send you the Inbound Marketing Checklist to get you started on your journey to closed loop marketing.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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