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How to build a strong inbound marketing team for your business

February 6, 2017

As more companies realize the value and potential of inbound marketing, it makes sense to have a solid team of people dedicated to making it a success for your business. To assemble the right type of team, you need to understand the way inbound marketing works and identify the roles you will need to fulfill the various steps in the process.

The first step in building a customer base is attracting visitors. You will need people who can create an effective content marketing strategy, develop buyer personas, create compelling content and make the company website accessible to prospective visitors. The kinds of roles you will need to fill are:

  • Inbound Marketing Strategist
  • SEO Specialist
  • Developer
  • Content Writer
  • Social Media Strategist

Once your team has drawn people to your site, the next step is to try and get those people to contact you or at least provide you with their contact information. For this, you will need a team that can create effective campaigns, design and build forms, create effective landing pages as well as interpret analytic data. The kind of qualified people you will need are:

  • Web Designer
  • Marketing Copywriter
  • Form Specialist
  • Conversion Analyst

Once a visitor has been converted to a lead, you must nurture it until it turns into a sale. Specialized knowledge is needed to select the appropriate tools available to help with this task, so you will need team members who can:

  • Manage your contacts
  • Implement automated marketing tools

With strong team members to cover each of these areas, you will be well on your way to inbound marketing success. While you may not need an individual for each aspect, the skilled group of people need to be able to manage each facet involved in an inbound marketing campaign for it to be productive.

If it sounds a bit overwhelming, WSI is here to help

Take a look at our Inbound Marketing Checklist to get an idea of the elements for an inbound marketing campaign. With its digital marketing expertise, WSI can assist your company with a marketing strategy that will make a difference. From website development, PPC, social media marketing, and mobile solutions, WSI’s solutions can help your campaigns deliver the best results. Why not contact WSI and find out more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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