Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Discover how AI-powered innovations are reshaping the hospitality industry. Explore the impact of conversational AI, personalized...
Business Best Practices: The Importance of an AI Policy
Summary: Explore the transformative impact of AI on business operations, navigate ethical considerations, and learn how to craft a customized...
When is AI Content a Good Idea?
Summary: Explore the world of AI-generated content in digital marketing. Discover the pros, challenges, industries benefiting, and when...
2024 Marketing Overview: Key Trends Business Owners Should Know
Summary: Explore the transformative trends defining digital marketing in 2024. WSI Consultants guide businesses with a ‘human in the...
Navigating the AI Revolution: A Strategic Guide for Modern Businesses
Summary: Discover the transformative impact of AI on technology and business in this blog post. Learn about specialized language models,...
Mapping Your Customer’s Journey: The Key to Targeted Marketing in 2024
Summary: Explore the transformative landscape of targeted marketing in 2024 by mapping your customer’s journey. Understand the customer...
How ChatGPT and AI Has Changed the Business Landscape
Summary: WSI discusses the profound impact of ChatGPT and AI on customer interactions, innovation, workplace efficiency, and the future...
Transportation Revolutionized by AI: A Digital Marketing Perspective
Summary: Discover how Artificial Intelligence is reshaping the transportation sector and its impact on digital marketing strategies. Explore...
GA4 Reports: What You Need to Track to Measure ROI
Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports.
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