Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Editor’s Note: This blog was originally published in 2011 and has been rewritten and updated with new content in June 2023.
Whenever...
The Art Of The FAQ Content Format In Your Blog Strategy
Summary: Frequently asked questions improve the customer experience. We share why you should use the FAQ content format in your blog strategy.
Are...
4 Reasons Businesses Should Use Instagram Stories
Summary: Instagram Stories help businesses engage with their audience regularly. Learn the 4 reasons businesses should use Instagram Stories.
Editor’s...
When is Social Ecommerce the Right Fit
Summary: Do you have an ecommerce business and want to expand your marketing efforts? Do you need to know if social ecommerce is the right...
18 Tips to Humanize your Business with Video Marketing
Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video marketing?...
Increasing Leads and Sales with Digital Marketing
Summary: Looking to increase your digital marketing leads? WSI has some tips to help boost your leads and sales.
Editor’s Note:...
GA4 Reports: What You Need to Track to Measure ROI
Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports.
Have...
Artificial Intelligence Is The Core Of Modern Marketing
Summary: Have you been wondering about the impact of AI on the marketing industry? Learn how artificial intelligence is the core of modern...
The Small Business Guide to GA4
Summary: Google Analytics has always been a powerful tool for businesses, but Google Analytics 4 (GA4) is taking the world by storm. You...