Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Written on February 10, 2021 . Posted in Social Media .
Summary: Facebook Reactions represents a unique engagement metric for companies, as emotions are the key driver behind most purchasing decisions....
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Written on February 5, 2021 . Posted in Marketing Strategy .
Summary: Has COVID-19 sped up the need to digitally transform your business? Find out five ways it can be done for top results with our...
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Written on February 2, 2021 . Posted in E-mail Marketing .
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients....
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Written on January 22, 2021 . Posted in Customer Experience .
Summary: A good customer experience can transform dissatisfied customers into enthusiastic ones. This post dives into what you need to know...
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Written on January 5, 2021 . Posted in Social Media .
WSI recently hosted a webinar sharing tips for strengthening your network and brand with digital marketing on LinkedIn. Gunnar Hood, a WSI consultant...
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Written on December 10, 2020 . Posted in Inbound Marketing .
Summary: Learn how to create an inbound marketing strategy that will help you convert customers, build relationships, and save money for...
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Written on December 3, 2020 . Posted in Marketing Strategy .
Summary: Data controller vs. Data processor: who is impacted and when does an organization need to hire a Data Protection Officer? Read...
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Written on December 1, 2020 . Posted in Marketing Strategy .
Summary: This panel of digital marketing experts shares best practices for home building and improvement businesses.
Tips and strategies...
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Written on November 30, 2020 . Posted in Marketing .
Summary: In case you’re new to the WSI blog, every year, we publish a set of predictions for what lies ahead from a digital perspective....
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