Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

2024 Marketing Overview: Key Trends Business Owners Should Know

Written on January 24, 2024. Posted in Marketing Strategy.

Summary: Explore the transformative trends defining digital marketing in 2024. WSI Consultants guide businesses with a ‘human in the...

Navigating the AI Revolution: A Strategic Guide for Modern Businesses

Written on January 16, 2024. Posted in Future of Marketing.

Summary: Discover the transformative impact of AI on technology and business in this blog post. Learn about specialized language models,...

Mapping Your Customer’s Journey: The Key to Targeted Marketing in 2024

Written on January 15, 2024. Posted in Customer Experience.

Summary: Explore the transformative landscape of targeted marketing in 2024 by mapping your customer’s journey. Understand the customer...

How ChatGPT and AI Has Changed the Business Landscape

Written on January 9, 2024. Posted in Future of Marketing.

Summary: WSI discusses the profound impact of ChatGPT and AI on customer interactions, innovation, workplace efficiency, and the future...

Transportation Revolutionized by AI: A Digital Marketing Perspective

Written on January 3, 2024. Posted in Future of Marketing.

Summary: Discover how Artificial Intelligence is reshaping the transportation sector and its impact on digital marketing strategies. Explore...

GA4 Reports: What You Need to Track to Measure ROI

Written on December 28, 2023. Posted in Conversion.

Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports. Editor’s...