Skip to main content

Unlocking Business Success with AI: Insights from WSI’s AI Report

June 18, 2024

Summary: WSI’s AI Business Insights Report provides actionable insights on AI adoption, training, and strategic planning for small and medium-sized businesses. Read more here.

In an era where technology permeates every aspect of business, artificial intelligence (AI) stands out as a transformative force, particularly for small and medium-sized businesses (SMBs).

Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses is a groundbreaking report that has captured insights from over 500 business owners and marketing professionals. It delves into the current and future landscape of AI adoption in various businesses and reveals compelling insights into how SMBs can leverage AI for growth, efficiency, and competitive advantage.

Through this survey, businesses gain valuable insights into how AI is perceived, planned for, and navigated within their operational frameworks. Download the report results now.

AI Report CTA

Navigating the AI Landscape

The survey results clearly show AI’s importance in driving business expansion, making operations more efficient, and improving decision-making. A striking 72% of respondents are optimistic about AI’s potential to meet their business objectives within the year. This enthusiasm, however, is contrasted by a significant gap in AI expertise and strategic application, with 62% of business owners acknowledging a lack of in-house AI knowledge.

The report also emphasizes the importance of tapping into the knowledge of AI experts to help your business handle the complications of adopting AI. With the help of an AI Consultant, you can ensure that your business is always working hand-in-hand with knowledgeable individuals who have your business’s best interests in mind.

Valerie Brown-Dufour, President of WSI, articulates AI’s transformative potential as follows: “AI offers a significant competitive advantage for SMEs ready to embrace it. By providing the right tools and guidance, WSI can help businesses not only understand but fully leverage AI to accelerate growth and outmaneuver competitors.

Key Takeaways of the Survey

Here are some key takeaways from the Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses report that sheds light on the current landscape of AI adoption and usage in small and medium-sized businesses:

1. More AI Education and Training Are Required

Even though many businesses are excited about using AI to increase revenue, generate leads, boost output, and increase customer satisfaction, many respondents need to learn more about AI or its use in business. The report shows that 69% of respondents have never taken any training or education related to AI. Among those who have yet to implement AI, 55% claim they lack understanding inside their companies or technical skills, which stops them from using this technology.


That’s why one of the first takeaways from this report is that investing in training and education for your workforce is not just a recommendation; it’s a strategic imperative in today’s AI-driven business landscape. By empowering your team with the knowledge and skills needed to understand and leverage AI effectively, you are not only closing the gap in expertise but also unlocking a world of possibilities for your business.

Imagine a scenario where your employees are equipped to harness the power of AI to streamline processes, make data-driven decisions, and drive innovation. This investment in upskilling will not only enhance productivity and efficiency but also drive tangible results that directly impact your bottom line.

Encouraging your team to embrace AI is not just about adapting to the latest technology trends; it’s about future-proofing your business and positioning it for sustained success in a rapidly evolving digital landscape. By fostering a continuous learning and innovation culture, you are laying the foundation for long-term growth and competitiveness. 

2. Urgent Need for Actionable AI Conversations and Strategic Planning

While 72% of the survey respondents indicated that they think AI can help them achieve their business goals in the coming year, 55% also indicated that formal discussions or budget preparations for AI adoption within their organization have yet to happen.


The responses highlight a growing (and concerning) siloing of AI knowledge, with management and marketing teams emerging as the primary champions for AI adoption. While it’s encouraging to see management and marketing teams leading the way in AI adoption, other departments, like finance or human resources, are missing an opportunity to contribute to these discussions.

This lack of cross-departmental cooperation and strategic planning sessions regarding the future use of AI highlights a potential disconnect within organizations. By fostering a more collaborative approach to AI implementation, businesses can ensure that all aspects of their operations are aligned toward leveraging the full potential of AI technology. This holistic approach promotes a more comprehensive understanding of AI’s benefits and fosters a culture of innovation and forward-thinking within the organization.

3. Overcoming AI Adoption Barriers Requires Expert Guidance

The merging of AI into existing business processes poses challenges to busy professionals. Even though the majority of individuals recognize and agree on the importance of AI, they face real-world obstacles and constraints related to time, money, and knowledge when trying to incorporate it into their work.


The report highlights that trust in AI technology increases as more businesses seek outside assistance for its adoption. This trend towards leveraging outside expertise reflects a pragmatic approach by business owners to overcoming internal knowledge gaps and ensuring a successful AI strategy. It also underscores the importance of consulting with AI experts who can provide the necessary insights, techniques, and support to navigate the AI landscape effectively.

AI Report CTA 2

Combining AI education with the help of your AI Consultant tackles the two-fold requirement, helping businesses overcome hurdles in adopting AI and making the most of their abilities under expert consultant guidance.

Breakthrough Insights: Unlocking the Future Potential of AI

WSI’s Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses report provides an understanding of how businesses are dealing with the difficulties of AI adoption and how they are currently using it in their businesses. It points out opportunities and issues that need attention and highlights that making strategic plans, seeking expert advice, and taking an active role in the AI revolution is how leading companies are staying ahead of the curve.

AI Business Insights Report Cover spread mock-up-transparent

The truth is that the path to AI incorporation requires serious commitment, skill, and intelligent decision-making. External AI experts (such as those at WSI) are crucial in helping to bridge the gap between aspiration and action. 

By pursuing AI education, enabling productive conversations, and getting help from experts, businesses can overcome obstacles and gain an advantage over others to reshape their path in the digital era ahead of them. Download and read the full report now.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don’t stop the learning now!

Here are some other blog posts you may be interested in.

Knowledge is Power: Why Education Can Capitalize on AI’s Potential

Summary: Discover why continuous learning is critical to harnessing AI’s transformative pow…

Segmentation Strategies: Personalizing Client Journeys for Engagement

Summary: Learn how customer segmentation can enhance your marketing efforts and how HubSpot…

Content Marketing: Storytelling That Resonates with Your Audience

Summary: Explore the power of storytelling in content marketing. Learn how to overcome cont…