Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

How to teach yourself inbound marketing in 2016 – and why you should

Written on February 7, 2017. Posted in Blog, E-mail, Inbound Marketing, Social Media, WSI.

When we speak of inbound marketing, it refers to marketing activities that bring visitors in, rather than marketers having to go out to get...

Four tips on creating a fresh e-mail marketing campaign for your Atlanta business in 2015

Written on February 7, 2017. Posted in Atlanta, Blog, Digital Marketing, E-mail Marketing, WSI eBiz Solutions.

Want to boost sales for your Atlanta business via email? An e-mail marketing campaign is typically designed to excite and interest or inspire...

How Do You Drive Leads From Digital Advertising

Written on February 7, 2017. Posted in Blog, Digital Advertising, Digital Marketing, Keywords, Leads.

Managing a digital advertising campaign correctly is the best way to drive new leads and sales to your business. However, how do you know...

Nine e-mail marketing mistakes that will cost your business

Written on February 7, 2017. Posted in Blog, Digital Marketing, E-mail Marketing.

E-mail is an integral part of any digital marketing campaign. Here are nine e-mail marketing mistakes that will cost your business: ...

Look at your competitors for digital marketing inspiration

Written on February 7, 2017. Posted in Blog, Digital Marketing, Digital Marketing Strategy.

To benchmark is to “evaluate (something) by comparison with a standard”. It does not mean to copy or plagiarize or pirate. So rest assured...

Our B2B e-mail marketing guide

Written on February 7, 2017. Posted in Blog, Digital Marketing, E-mail Marketing.

Our B2B e-mail marketing guide. Think back to the advent of the facsimile, and how thrilled we all were to have such a speedy method of...

Five Inbound Marketing Basics

Written on February 7, 2017. Posted in Blog, Inbound Marketing.

While inbound marketing is a long-term strategy, by following this recipe, you will soon see the results of your efforts. Times are...