When we speak of inbound marketing, it refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to find and draws the customer to the website by producing interesting content. Since 2006, inbound marketing has been the most successful marketing tool for doing business online. By aligning your content with your customer’s interests, you naturally attract inbound traffic that you can then convert and close.
An inbound strategy is the best way to turn strangers into customers and promoters of your business. Learning how to do this is not as hard as it may sound and by teaching yourself this tool, you can increase your leads and customer base quickly and significantly. The strategy for inbound marketing can be broken up into four steps: Attract, Convert, Close and Delight. Let’s look at each step in a bit more detail:
Hopefully, what you’ve read so far has inspired you to get going on your inbound marketing campaign. If you’re not sure where to start, the downloadable checklist from WSI is worth a look. Developed by WSI, it can get your inbound marketing strategy off to a great start. For more information, contact them today.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at firstname.lastname@example.org to learn more.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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