Four tips on creating a fresh e-mail marketing campaign for your Atlanta business in 2015

February 7, 2017

Rick Knutsen

wsigenesis

Want to boost sales for your Atlanta business via email? An e-mail marketing campaign is typically designed to excite and interest or inspire your target audience, but it can have the adverse effect if you don’t create a fresh campaign that truly grabs the reader’s attention. Below are four tips to creating a campaign that has the desired effect on your target audience:

  • Email subject line – this is more important than you would think. Make sure the subject line of your email is intriguing and action-oriented.
  • Use eye-catching graphics – images are important to grab the attention of your client, but be sure they aren’t heavy or you could find your customers lose interest while the images are trying to load.
  • Include a clear call to action – ensure your email content links to an offer or specifically advises the customer what to do next. This is the best way to spur your audience on to action.
  • Use quality and useful content – if you are just sending product information on to clients, chances are they will become annoyed with your emails. Make sure you are sending top quality content offering information on how to make use of your products or something interesting that is related.

Email marketing campaigns made simple by WSI eBiz Solutions

At WSI eBiz Solutions in Atlanta, we offer e-mail marketing campaigns which can capture new leads and increase engagement with an existing customer base. With our assistance your email marketing campaign can offer your customer base news and information that specifically relates to them and interests them.

With our expert team we can create quality and compelling content as well as set up an email marketing strategy that aims to gain the interest of clients and makes certain conversion rates are impressive. Contact us at WSI eBiz Solutions, for more information and advice on our digital marketing services in Atlanta today.

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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