Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

Using Data-Driven Creativity to Enhance the Customer Experience

Written on July 21, 2019. Posted in Blog, Customer Analytics, Marketing Strategy.

More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays,...

How to Deliver Compelling Email Marketing in 2019

Written on July 14, 2019. Posted in Blog, E-mail Marketing Strategy, Lead Generation.

It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses...

4 Marketing Automation Features That Will Make Your Life Easier

Written on July 7, 2019. Posted in Blog, Leads, Marketing Automation.

There’s been a lot of talk surrounding marketing automation and it has become a key differentiator of high performing marketers in 2019....

What You Need to Know about the Google+ Shutdown

Written on June 30, 2019. Posted in Blog, Google+.

It’s been a busy few months in the world of Google+! Just this past October, Google announced that they would be shutting down Google+ in...

Key Considerations for Your Content in Today’s Evolving Search Landscape

Written on June 24, 2019. Posted in Blog, Mobile Marketing Strategy, Search Engine Optimization, SEO.

Today’s internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to...

Why You Need to Care About On-SERP SEO

Written on June 10, 2019. Posted in Atlanta, Blog, On-SERP SEO, Search Engine Optimization, SEO.

Editor’s Note: This post was originally published on June 8, 2018, and was updated on January 24, 2019. In 2019 and beyond, digital...

5 Lead Generation Ideas (That Work) to Try for Your Next Marketing Campaign

Written on June 3, 2019. Posted in Atlanta, Blog, Lead Generation.

Whether you’re a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only...

The WSI Story

Written on October 24, 2018. Posted in Atlanta, Blog, Content Marketing, Digital Marketing, SEO, WSI, WSI eBiz Solutions.

Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your...