Summary: Learn all about what a landing page is, why it’s so important for your business, and get access to all our content on landing page optimization. As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re[…]
Chatbots for business are a relatively new form of marketing tech. They’re also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering “What is a marketing bot?” ← I invite you to start there.) Naturally, brands[…]
Whether you’re a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service.[…]
When we speak of inbound marketing, it refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to find and draws the customer to the website[…]
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. The goal for any business in the marketplace is to grow a loyal[…]
Email marketing can and should be at the center of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and[…]
As most Atlanta online marketing enthusiasts have learned, your email marketing address database degrades roughly by about 25% per year. Contacts’ email addresses change when they move companies, some opt-out of your newsletters and other email communications while others abandon[…]