As most Atlanta online marketing enthusiasts have learned, your email marketing address database degrades roughly by about 25% per year. Contacts’ email addresses change when they move companies, some opt-out of your newsletters and other email communications while others abandon the free email addresses they used to fill out Internet forms.
As a business owner, it’s up to you to ensure that you are continually adding new and fresh contacts to your email marketing lists in order to keep the numbers up. This will help you to ensure your email marketing endeavors aren’t performed in vain and that you will get the best possible ROI for your money.
If you haven’t updated your email marketing address database lately, or have run out of fresh ideas to do so, then read on for creative ways to build your email list back up:
These are only a few of the many ways you can actively go about increasing your marketing reach. If you are looking for a professional company who will help you to take care of building an address database for your email marketing campaign in Atlanta, then contact WSI today.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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