How to build an address database for your Atlanta email marketing campaign

February 2, 2017

Rick Knutsen

wsigenesis

As most Atlanta online marketing enthusiasts have learned, your email marketing address database degrades roughly by about 25% per year. Contacts’ email addresses change when they move companies, some opt-out of your newsletters and other email communications while others abandon the free email addresses they used to fill out Internet forms.

As a business owner, it’s up to you to ensure that you are continually adding new and fresh contacts to your email marketing lists in order to keep the numbers up. This will help you to ensure your email marketing endeavors aren’t performed in vain and that you will get the best possible ROI for your money.

Smart Ideas to Grow your Address Database

If you haven’t updated your email marketing address database lately, or have run out of fresh ideas to do so, then read on for creative ways to build your email list back up:

  • Create extraordinary content: Most online marketers understand the importance of fresh, engaging content. Lure new signups by offering a free whitepaper or eBook, but require visitors to provide you with their email before allowing them to download it.
  • Online webinars: One of the best ways to grow your email marketing address database is to host an online webinar specific to your industry and to collect email addresses at sign up.
  • Online contests: Promoting an online contest through your social media outlets is also a fantastic ay to promote your company and to expand your email marketing address database.

These are only a few of the many ways you can actively go about increasing your marketing reach. If you are looking for a professional company who will help you to take care of building an address database for your email marketing campaign in Atlanta, then contact WSI today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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