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The Small Business Guide to GA4

April 14, 2023

Summary: Google Analytics has always been a powerful tool for businesses, but Google Analytics 4 (GA4) is taking the world by storm. You can find out more here.

Google Analytics has always been a powerful tool for businesses. As digital marketing becomes increasingly important, small businesses need to have expert marketing tools that can help them analyze their online presence and optimize their marketing strategies. That’s where Google Analytics 4 (GA4) comes in. GA4 is a tool that can provide small businesses with valuable insights into their website traffic, customer behavior, and more.

Whether you’re an experienced marketer or owner of a startup, we have a guide to help you get up to speed with GA4.

What is GA4?

GA4 is the latest version of Google Analytics – a web analytics service that helps businesses track and analyze website traffic. It is designed to give businesses a more comprehensive view of customer behavior across different devices and platforms. GA4 also uses machine learning to identify trends and insights that can help companies to make data-driven decisions.

How is GA4 Different from Universal Analytics?

One of the critical differences between GA4 and Universal Analytics is that GA4 takes a user-centric approach, focusing on user behavior rather than sessions. Businesses can, therefore, better understand their customers’ behavior across different devices and platforms. GA4 also uses an event-driven data model, which means companies can track any interaction on their website, such as clicks, downloads, video plays, and more.

Key Features of GA4

Here are some of the critical features of GA4 that can benefit your small business:

  • Enhanced measurement: GA4 provides businesses with more accurate and comprehensive data on their website traffic, including cross-device and cross-platform data.
  • Predictive insights: Using machine learning, GA4 identifies trends and insights in your data, which can help you make more informed decisions.
  • Customer-centric reporting: GA4 allows businesses to better track and understand their customers’ behavior across different devices and platforms.
  • Deeper integration with Google Ads: Businesses receive more data on their Google Ads campaigns, which can help them optimize their ad spend.

Getting Started with GA4

If you are new to GA4, here are some steps to get started:

  • Set up a GA4 property: To use GA4, create a GA4 property in your Google Analytics account.
  • Install the GA4 tracking code: Once you have set up your GA4 property, install the GA4 tracking code on your website to start collecting data.
  • Configure your data streams: GA4 allows you to configure data streams for different types of data, such as web data, app data, and offline data.
  • Set up conversion tracking: To track conversions, such as purchases or form submissions, you need to set up conversion tracking in GA4.
  • Explore the GA4 interface: Once you have set up GA4, you can start exploring the interface to see how your data is presented and what insights you can gain from it.

Hire a GA4 Expert

GA4 is a powerful tool that can help small businesses optimize their digital marketing strategies. With a Google Analytics expert, you can ensure you are using GA4 effectively. WSI has digital marketing experts who can help your team to understand GA4. We provide your business with valuable insights into your website traffic and customer behavior so that you can make better data-driven decisions that can lead to tremendous success.

Want to learn more about GA4? Sign up for our upcoming GA4 webinar, or contact our digital marketing team to learn more!

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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