Written by Rick Knutsen on . Posted in Social Media.
Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative social media marketing tactics to continue growing your company’s online reputation and brand. Editor’s Note: This post was originally published in August 2019 and has been updated with additional content in January[…]
Written by Rick Knutsen on . Posted in Digital Marketing.
Summary: Do you want to measure the success of your digital marketing efforts? Then you’re in the right place for 5 must-haves to find out! WSI Digital Marketing Consultant Denise Bowen is passionate about helping businesses reach their growth goals. Drawing on her extensive knowledge of digital marketing, including web[…]
Written by Rick Knutsen on . Posted in Video Marketing.
Summary: Want to drive sales with video marketing? Then this webinar blog is for you! Discover how to communicate your marketing message using video. If you have been wondering how to drive sales with video marketing, then you are in the right place! Keynote speaker, author, and digital marketing strategist at WSI,
Written by Rick Knutsen on . Posted in Video Marketing.
Summary: It might be time to increase your video marketing efforts if you are looking for ways to increase engagement with your blogs. Read more here. As you gear up for the new year, now is the perfect time to take a look at ways you can improve your content marketing strategy.[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Digital marketing is not a cost. It’s an investment in the present and future growth of your business. Learn more about its benefits here. Editor’s Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Whether you[…]
Written by Rick Knutsen on . Posted in Lead Generation.
Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As a business owner, you want[…]
Written by Rick Knutsen on . Posted in E-mail Marketing.
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients. Using an email service provider, your business can reach an entire list of customers and potential clients with the click of a button. Whether you’re just starting up or you[…]
Written by Rick Knutsen on . Posted in Customer Experience.
Summary: A good customer experience can transform dissatisfied customers into enthusiastic ones. This post dives into what you need to know to delight your customers and improve your business’s bottom line. Businesses, whether online via eCommerce or in physical space, are always facing human beings. People are who we are selling to,[…]
Written by Rick Knutsen on . Posted in Inbound Marketing.
Summary: Learn how to create an inbound marketing strategy that will help you convert customers, build relationships, and save money for your business. If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in[…]