Summary: Targeted email marketing is still an effective way to meaningfully engage with your audience at all stages of the buyer’s journey. Check out our top FAQs on email marketing for what you might be missing. As the world’s largest and most experienced digital marketing agency network, WSI knows a thing or[…]
Summary: Targeted email marketing is still a relevant and effective way to successfully engage with your audience at all stages of the buyer’s journey. Has the allure of email marketing worn off? An employee of Digital Equipment Corp, Gary Thuerk, sent the first email marketing blast in 1978.[…]
Summary: Like every powerful tool, email marketing needs to be used properly to yield the desired results. Read these six tips to help you make email marketing work for you. Email marketing is one of the most effective lead generation tools available to you. It enables you to connect with your target[…]
Summary: With a well-planned eBook marketing strategy, you can begin generating qualified leads. So how does one get started? Read on to learn more. Editor’s Note: This post was originally published in August 2017 and has been updated with new content and details for 2021. Before we discuss its marketing strategy, let’s consider[…]
Summary: Email marketing is an extremely powerful tool for nurturing leads, promoting consistent engagement, and driving lead conversions. Learn more about what you need to do to strengthen your email campaigns in 2021. Editor’s Note: This post was originally published in January 2019 and has been updated with new content and details[…]
Summary: Facebook Reactions represents a unique engagement metric for companies, as emotions are the key driver behind most purchasing decisions. Check out our updated post on Facebook Reactions to get all the latest. Editor’s Note:This post was originally published in February 2016 and has been updated with new content and details for[…]
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients. Using an email service provider, your business can reach an entire list of customers and potential clients with the click of a button. Whether you’re just starting up or you[…]
Summary: Learn how to create an inbound marketing strategy that will help you convert customers, build relationships, and save money for your business. If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in[…]
Summary: This panel of digital marketing experts shares best practices for home building and improvement businesses. Tips and strategies to apply to your businesses for digital marketing can be complex when your forte is building homes rather than building an online presence. Thankfully, the WSI network is full of[…]
Summary: In case you’re new to the WSI blog, every year, we publish a set of predictions for what lies ahead from a digital perspective. This allows us a theoretical platform to analyze and predict the future of marketing and – if we’re correct – get a jump on our competition. Well…this[…]