Summary: Targeted email marketing is still a relevant and effective way to successfully engage with your audience at all stages of the buyer’s journey.
Has the allure of email marketing worn off?
An employee of Digital Equipment Corp, Gary Thuerk, sent the first email marketing blast in 1978. He sent an email promoting his company’s computers to 400 recipients, and it netted $13 million in sales – about $78.8 million today.
Even today, well-crafted emails that are targeted and meaningful can be one of the most effective marketing methods to connect with your audience at every stage of the buyer’s journey.
While email marketing may conjure up memories of the last spammy message you received, a customer-centric email spurs action from your leads. If you want to nurture customer relationships and increase profits, a nuanced email marketing campaign ticks all the boxes:
Proof that email is far from dead: “Despite the growth and prominence of mobile messengers and chat apps, email is an integral part of daily online life. In 2020, the number of global email users amounted to 4 billion and is set to grow to 4.6 billion users in 2025.”
You have a vision for successful email marketing. We can help make it happen. Contact your local WSI consultant for an email marketing strategy that is fruitful and relevant in 2021 and beyond.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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