Summary: From the growth of short-form video content to the boom of live social media experiences, here’s what we’re forecasting in 2022. This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and[…]
Summary: Creating an effective marketing funnel to generate leads and drive sales is an all-important step in any digital marketing strategy. Editor’s Note: This post was originally published in June 2019 and has been updated with additional content in December 2021. A marketing funnel comprises different stages, and it breaks down the customer[…]
Summary: Do you want to measure the success of your digital marketing efforts? Then you’re in the right place for 5 must-haves to find out! WSI Digital Marketing Consultant Denise Bowen is passionate about helping businesses reach their growth goals. Drawing on her extensive knowledge of digital marketing, including web[…]
Summary: Want to drive sales with video marketing? Then this webinar blog is for you! Discover how to communicate your marketing message using video. If you have been wondering how to drive sales with video marketing, then you are in the right place! Keynote speaker, author, and digital marketing strategist at WSI,
Summary: Globalization and digital marketing have led to everyone feeling like they’re a part of something bigger, which has paved the way for purpose-driven marketing or cause marketing. When cutting-edge digital marketing is combined with a greater cause, everyone wins. Editor’s Note: This post was originally published in May 2019 and has[…]
Summary: Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it, and how it will support your content marketing strategy. Editor’s Note: This post was originally published in August[…]
Summary: Digital marketing is set to change thanks to the changing ways that people search for information online. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search. In recent years, voice search has been dominating the search landscape. It[…]
Summary: It might be time to increase your video marketing efforts if you are looking for ways to increase engagement with your blogs. Read more here. As you gear up for the new year, now is the perfect time to take a look at ways you can improve your content marketing strategy.[…]
Summary: Digital marketing is not a cost. It’s an investment in the present and future growth of your business. Learn more about its benefits here. Editor’s Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of[…]
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Whether you[…]