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Content Marketing: The Lifeblood of Digital Marketing

Written by Rick Knutsen on July 21, 2020. Posted in Content Marketing.

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Moving Your In-Person Event Online

Written by Rick Knutsen on June 26, 2020. Posted in Customer Experience.

Summary: With the rise of virtual events as a result of COVID-19, here is a checklist of all the different types of engagement opportunities you have to promote your in-person event online. One thing that the Coronavirus pandemic has cemented for me is that adaptability is the key to success. With no[…]

How to Launch Profitable Chatbots for Clients: 5 Chat Marketing Tools and Tactics for Agencies

Written by Rick Knutsen on November 18, 2019. Posted in Blog, Chatbots.

Chatbots for business are a relatively new form of marketing tech. They’re also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering “What is a marketing bot?” ← I invite you to start there.) Naturally, brands[…]

5 Lead Generation Ideas (That Work) to Try for Your Next Marketing Campaign

Written by Rick Knutsen on June 3, 2019. Posted in Atlanta, Blog, Lead Generation.

Whether you’re a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service.[…]

How to teach yourself inbound marketing in 2016 – and why you should

Written by Rick Knutsen on February 7, 2017. Posted in Blog, E-mail, Inbound Marketing, Social Media, WSI.

When we speak of inbound marketing, it refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to find and draws the customer to the website[…]

5 Steps to Securing Top of Mind Brand Loyalty

Written by Rick Knutsen on February 6, 2017. Posted in Blog, Brand Loyalty, Digital Marketing, Social Media.

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. The goal for any business in the marketplace is to grow a loyal[…]